Get ready to play the trails. Meet the new Primer Mips Helmet, encouraging you to enjoy every moment of the ride - all without breaking the bank.

Fluxer Mips Helmet

We’ve created the Fluxer Mips so you can enjoy long rides and steep climbs without getting beat by the heat.

Fluxer Mips Helmet

We’ve created the Fluxer Mips so you can enjoy long rides and steep climbs without getting beat by the heat.

New arrivals

Hot this season

Mips

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New Arrival

Mips

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Go to product page and use the size guide and get notified if your size unavailable.

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179 GBP
+2
RIG®

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119 GBP
+10

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Back in Stock

Falconer 2Vi® Mips Helmet

After being sold out in several colors and sizes, the helmet is finally restocked. Get yours before it's too late.

Back in Stock

Falconer 2Vi® Mips Helmet

After being sold out in several colors and sizes, the helmet is finally restocked. Get yours before it's too late.

Need some help? Check out our guides!

Guides

What sunglasses should I get?

Find the perfect pair of eyewear from Sweet Protection to complete your look.

Guides

Gear Guide - Biking

We all know that having the right gear can make all the difference when it comes to comfort, performance, and safety on the road or trail.

Guides

Gear Guide - Snow

Get ready for winter adventures with the right gear! Explore our selection of ski & snowboard helmets, eyewear and protection.

Athletes

Meet the Team

Our athletes

24.02.21

Wiley Miller

Wiley Miller is a legend in the ski world who originally grew up in Billings, MT. Wiley's work as a competitive and film athlete, as well as background in product development and design, has had a profound effect on the industry and sport for the past decade.

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Our athletes

24.01.29

Ben Richards

Born in California but raised in Wanaka, Ben spent years racing before making the switch to freeride competition in 2019. His results include a win at the Verbier FWQ 4* in 2022 and a second-place finish at The North Face FWQ 4* at the Remarkables. In 2024, Ben will make his debut as a Freeride World Tour Rookie, and we couldn’t be more stoked to support you hunting podiums and adreniline rush!

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Our athletes

23.10.27

Alexey Vermeulen

Meet Alexey Vermeulen, the 26-year-old dachshund-loving former WorldTour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the WorldTour for dirt and knobby tires in 2018. Alexey is on the Sweet Protection road-cycling team. Meet the American!

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Our athletes

23.10.27

Ivar Slik

Ivar Slik, 30 years old, fell in love with cycling as a child. After ten years in professional road cycling, in continental and pro continental teams, he decided to take on a new challenge and start competing in the most exciting gravel races around the world.

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