Aksel Lund Svindal in helmet and goggles from new all mountain ski apparel collection

Amplify
your
experience

Amplify your experience

For Sweet Protection

With Passion

This October sees the launch of a new all mountain ski apparel collection for men and women. Aksel Lund Svindal has used his decades of experience to help design and develop functional and purposeful equipment to amplify your experience.

Axel Lund Svindal skiing dressed in new all mountain ski apparel collection Axel Lund Svindal stands with his back dressed in new all mountain ski apparel collection, helmet and goggles from Sweet Protection

Guided by the symbol >A,
we strive to create
greater products.

With an uncompromising approach to the product design, combined with experience, passion and attention to details, we strive to offer the most innovative products to the market.

Functional and purposeful products to empower your next adventure. Our mission is to help create memorable moments, allowing you to enjoy your favorite activity - alone or with friends.

The equipment should not limit the experience but make it even greater.

Axel Lund Svindal dressed in new all mountain ski apparel collection

Available in october

Aksel for Sweet Aksel for Sweet Aksel for Sweet Aksel for Sweet Aksel for Sweet Aksel for Sweet
Aksel Lund Svindal in helmet and goggles from new all mountain ski apparel collection

Amplify
your
experience

Amplify your experience

For Sweet Protection

With Passion

This October sees the launch of a new all mountain ski apparel collection for men and women. Aksel Lund Svindal has used his decades of experience to help design and develop functional and purposeful equipment to amplify your experience.

Axel Lund Svindal skiing dressed in new all mountain ski apparel collection Axel Lund Svindal stands with his back dressed in new all mountain ski apparel collection, helmet and goggles from Sweet Protection

Guided by the symbol >A,
we strive to create
greater products.

With an uncompromising approach to the product design, combined with experience, passion and attention to details, we strive to offer the most innovative products to the market.

Functional and purposeful products to empower your next adventure. Our mission is to help create memorable moments, allowing you to enjoy your favorite activity - alone or with friends.

The equipment should not limit the experience but make it even greater.

Axel Lund Svindal dressed in new all mountain ski apparel collection

Available in october

Aksel for Sweet Aksel for Sweet Aksel for Sweet Aksel for Sweet Aksel for Sweet Aksel for Sweet