Everything we do begins and ends with passion. It unites us in our urge to explore and challenge ourselves - our desire to embrace the moment and feel alive. To "Live to Play Another Day" is to live out your passion, pushing your limits no matter where you choose to play.
Yoo-hoo! I’m Leo. With my best friend Marius I founded team radfritzen in Germany. Why? Because I hated to cycle alone as a teenager. Now I have a great group of friends who also love to ride their bikes. We all are on different levels, but as a team it’s about having a great time together.
We have kicked off the 1st season with our women’s team – at the WorldTour! A group of twelve strong individuals united as an even stronger team. The evolution of female cycling is about to take a leap. Naturally, Uno-X and Sweet Protection want to play a key part in it. Feel free to underestimate us, we are ready to kick ***.
The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport. Join us as we go to Utflukt 2022 in Trysil!
After a more subdued event last year due to the pandemic, it’s great to see this iconic event return in full with a weather window of February 12-18. The competition is sure to feature incredible feats of skill, and when it’s all said and done, one man and one woman will be crowned this year’s King and Queen of Corbet’s.
Aksel Lund Svindal has been a Sweet Protection Athlete since 2012, and has since then played an important role testing and helping evolve our helmets and goggles, making sure the products are tailored down to every detail.
We’re proud to work with the best athletes in the world. We always seek their input on every detail as we test and evolve our helmets and goggles. Have a look at their products for 2021/2022, tailored down to every detail, to get the same experience as the pro’s.