SS24 New Arrivals is Here

Let’s Go Riding

Explore the seasons' new arrivals now.

End of Season Sale

Up to 60% off

Our end of season sale is popping off right now! Get yourself a deal while you can.

End of Season Sale

Up to 60% off

Our end of season sale is popping off right now! Get yourself a deal while you can.

Back in Stock

Falconer 2Vi® Mips Helmet

After being sold out in several colors and sizes, the helmet is finally restocked. Get yours before it's too late.

Back in Stock

Falconer 2Vi® Mips Helmet

After being sold out in several colors and sizes, the helmet is finally restocked. Get yours before it's too late.

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New Arrival

Mips

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New Arrivals

Winter is here, and we couldn't be more stoked. Check out this years' new products and color ways!

Guides

What sunglasses should I get?

Find the perfect pair of eyewear from Sweet Protection to complete your look.

Guides

Gear Guide - Biking

We all know that having the right gear can make all the difference when it comes to comfort, performance, and safety on the road or trail.

Guides

Gear Guide - Snow

Get ready for winter adventures with the right gear! Explore our selection of ski & snowboard helmets, eyewear and protection.

Athletes

Meet the Team

Our athletes

24.02.21

Wiley Miller

Wiley Miller is a legend in the ski world who originally grew up in Billings, MT. Wiley's work as a competitive and film athlete, as well as background in product development and design, has had a profound effect on the industry and sport for the past decade.

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Our athletes

24.01.29

Ben Richards

Born in California but raised in Wanaka, Ben spent years racing before making the switch to freeride competition in 2019. His results include a win at the Verbier FWQ 4* in 2022 and a second-place finish at The North Face FWQ 4* at the Remarkables. In 2024, Ben will make his debut as a Freeride World Tour Rookie, and we couldn’t be more stoked to support you hunting podiums and adreniline rush!

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Our athletes

23.10.27

Alexey Vermeulen

Meet Alexey Vermeulen, the 26-year-old dachshund-loving former WorldTour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the WorldTour for dirt and knobby tires in 2018. Alexey is on the Sweet Protection road-cycling team. Meet the American!

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Our athletes

23.10.27

Ivar Slik

Ivar Slik, 30 years old, fell in love with cycling as a child. After ten years in professional road cycling, in continental and pro continental teams, he decided to take on a new challenge and start competing in the most exciting gravel races around the world.

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