Sweet Protection Highlights Winter 20/21 | Jake Hopfinger

Athlete: Jake Hopfinger / Photo credit: Jonathan Finch.

Jake Hopfinger

Meet Jake. Big mountain skier, trail ripper and "ski movie star" in the Dollar Short. You might remember his double back flip into Corbett's in Kings & Queen's but we are sure you ain't seen nothing yet about what the future holds for this Sweet Protection athlete.

Random funfact?

Trampolines have been my favorite thing since I was 12 years old

What drives you?

Traveling to new places, being able to ski in new mountains is one of the coolest things I can think of.

What’s the wildest thing you’ve been part of?

2020 Kings and Queens of Corbets in Jackson Hole, Wyoming. Such a crazy event with insane athletes

Jake Hopfinger | sweet protection

Photo: Jonathan Finch.

What animal would you be and why?

Moose! Those things are huge. And also can run though like 4 feet of snow without a problem. I was on a bike ride the other day and saw one, cool animals.

What’s the best piece of advice you’ve ever received?

A good family friend told me to pursue my passion before anything else, and everything else will fall into place. That has really stuck with me through the years, and has allowed me to excel in what I do!

Jake Hopfinger | sweet protection

Photo: Jonathan Finch.

Jake Hopfinger | Sweet Protection

"A good family friend told me to pursue my passion before anything else, and everything else will fall into place.”

Jake Hopfinger

What book has made an impact on you?

50 Classic Ski Descents of North America. I couldn't tell you how many times I've read that book growing up. So many of those lines peak my interest. That style of skiing is where I would like to progress in the future.

Favorite music to get you fired up?

Such a hard question! My music changes so much, last winter was a lot of rap and reggae music. My all time favorite album is the Clarence Greenwood Recordings by Citizen Cope.

Where on social media can we follow you?

I'm most active on Instagram Check me out if you like skiing, mountain biking, kayaking, all sorts of fun outdoor stuff!

What are your favorite Sweet Protection products and why?

The new Boondock Goggle with Switcher Helmet, can't beat that combo! And I'm also excited about the Crusader Gore-Tex Jacket and Pants, can't wait for next years line to come out. We have some much exciting stuff in the pipeline!

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RIG™ Lens Technology

RIG™ is a revolutionary lens technology developed by Sweet Protection to provide superior contrast enhancing vision with minimum color distortion.

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The Boondock RIG™ goggle

Unrivalled field of vision has been one of the unique benefits across the Sweet Protection goggle line, and the newest addition to the eyewear collection is no exception. The Boondock continues this trait but packs less volume, making it the perfect match for small to medium sized faces and helmets..

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The Ronin RIG™

The Ronin sport performance sunglasses are especially designed for high-intensity sport activities but can also be worn in confidence for everyday use. With its rigid lens geometry and semi frameless design, Ronin provides unrivaled field of vision and superior optical properties. Contrast enhancing RIG™ lens technology makes sure you see every detail during your ride.

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