Sweet Protection Highlights Winter 20/21 | Jake Hopfinger

Athlete: Jake Hopfinger / Photo credit: Jonathan Finch.

Jake Hopfinger

Sport: Big Mountain Skiing
Location: Bozeman, Montana

Random funfact?

Trampolines have been my favorite thing since I was 12 years old


What drives you?

Traveling to new places, being able to ski in new mountains is one of the coolest things I can think of.


What’s the wildest thing you’ve been part of?

2020 Kings and Queens of Corbets in Jackson Hole, Wyoming. Such a crazy event with insane athletes


Jake Hopfinger | sweet protection Jake Hopfinger | sweet protection

Photo: Jonathan Finch.


What animal would you be and why?

Moose! Those things are huge. And also can run though like 4 feet of snow without a problem. I was on a bike ride the other day and saw one, cool animals.


What’s the best piece of advice you’ve ever received?

A good family friend told me to pursue my passion before anything else, and everything else will fall into place. That has really stuck with me through the years, and has allowed me to excel in what I do!


Jake Hopfinger | sweet protection Jake Hopfinger | sweet protection

Photo: Jonathan Finch.


Jake Hopfinger | Sweet Protection

"A good family friend told me to pursue my passion before anything else, and everything else will fall into place.”

- Jake Hopfinger

What book has made an impact on you?

50 Classic Ski Descents of North America. I couldn't tell you how many times I've read that book growing up. So many of those lines peak my interest. That style of skiing is where I would like to progress in the future.


Favorite music to get you fired up?

Such a hard question! My music changes so much, last winter was a lot of rap and reggae music. My all time favorite album is the Clarence Greenwood Recordings by Citizen Cope.


Where on social media can we follow you?

Im most active on instagram Check me out if you like skiing, mountain biking, kayaking, all sorts of fun outdoor stuff!


What are your favorite Sweet Protection products and why?

The new Boondock Goggle with Switcher Helmet, can't beat that combo!





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