This is us

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Our story

This is us

The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries.

Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.
 

Sweet strives to inspire every outdoor enthusiast

From World Cup ski racers to the weekend warrior out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.

Our core design philosophy guides all our decisions: Stronger. Lighter. Better.

We are overachievers with extremely high expectations for our products

Well above and beyond industry certifications and standardized tests. 

Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection.

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Stronger. Lighter. Better.

Our story

24.01.03

The Sweet Protection Story

The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport.

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