This is us
The Sweet Protection Mission is to: Create superior
protection inspiring people to push their boundaries.
Sweet Protection blends industry-leading innovation with the
finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear
Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers
to the weekend warrior out with their kids and everyone in between – to give them the confidence
to go further and faster. If you aren’t able to push your own limits, we aren’t doing our
Our core design philosophy guides all our decisions:
Stronger. Lighter. Better.
We are overachievers with extremely high expectations for our products; well
above and beyond industry certifications and standardized tests.
Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers,
looking to make the best helmets and apparel available. We build the gear we use and stand behind
every product we make. To us there is no compromise. Our passion is your protection.