Save up to 50% off on bike helmets, sunglasses, bike apparel and protective gear.

Hurry up, the favorites tend to sell out first. Sale lasts until September 1st!

Our bestselling bike helmets and sunglasses now on sale.

Save up to 50% on our bike helmets and sunglasses.

Up to 50% off selected bike apparel.

Stack up on your apparel kit with our end of season sale on bike and casual apparel.

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Small but Mighty

Make sure your little ones have the best gear to stay out with you, in comfort, all day.

Protection

Stay confident and safe with protective gear from Sweet Protection.

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Leo’s bike packing trip through the Alps

Yoo-hoo! I’m Leo. With my best friend Marius I founded Team Radfritzen in Germany. Why? Because I hated to cycle alone as a teenager. Now I have a great group of friends who also love to ride their bikes.

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Ryan Petry and Alexey Vermeulen med raske briller og sykkelhjelm fra Sweet Protection

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

Leo’s bikepacking trip trough the Alps

Yoo-hoo! I’m Leo. With my best friend Marius I founded team radfritzen in Germany. Why? Because I hated to cycle alone as a teenager. Now I have a great group of friends who also love to ride their bikes. We all are on different levels, but as a team it’s about having a great time together.

Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.

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