Man on a bike wearing a helmet and protection.

Trailblazer - Set the trails on fire in full confidence

As trail riding and bikes evolve, so should the performance of your helmet. The Trailblazer is the latest evolution of our pioneering multi-piece variable elasticity shell technology, leading the way in protection performance. Now you can blaze trails thought to be unrideable.

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Aksel Lund Svindal

Aksel for Sweet

This October sees the launch of a new all mountain ski apparel collection for men and women. Aksel Lund Svindal has used his decades of experience to help design and develop functional and purposeful equipment to amplify your experience.

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Arbitrator MIPS Helmet| Sweet Protection

Arbitrator MIPS Helmet

Settling a long-time dilemma between downhill and trail biking with this new convertible full-face helmet.

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Featured products

Woman on bike with bike helmet and cycling gear from Sweet Protection

Hunter MTB apparel collection

The design is perfectly tailored for mountain biking, heavy on articulation and function-first solutions, meeting the specific demands of staying cool going up and warm and protected going down.

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yellow Bike goggles hanging from bike steering handle

Protection and goggles

Sweet Protection offer a vast range of protection for knee, elbow and back to keep you protected. You'll also find bike goggles fitting your mountain bike helmet in our collection.

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Man on bike with bike helmet and cycling gear from Sweet Protection

Crossfire road and gravel collection

The Crossfire series is for the road-biker that doesn’t always know what the day will bring. Classic bike wear designed for functionality without compromising on style. Embrace your passion for road biking and don’t let bad weather stop you from exploring the roads.

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Featured articles

Dive deeper into our universe

Ryan Petry and Alexey Vermeulen med raske briller og sykkelhjelm fra Sweet Protection

Athletes

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

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Stories

Work life bike

They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.

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Stories

Mudhunters

Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.

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