Man on a bike wearing a helmet and protection.

Trailblazer - Set the trails on fire in full confidence

As trail riding and bikes evolve, so should the performance of your helmet. The Trailblazer is the latest evolution of our pioneering multi-piece variable elasticity shell technology, leading the way in protection performance. Now you can blaze trails thought to be unrideable.

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Two guys on bicycles in helmets and sunglasses from Sweet Protection

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA (elevation 10,150 ft./3094m) and does a very hard route that climbs up another 3,000 ft./910m.

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Paddlesports | Sweet Protection

Paddlesport

Dating back from the mid 80’s, when the founders of Sweet Protection fell in love with the local rivers and play spots, Paddlesports has been an important part of the brand DNA and history.

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Featured products

Hunter MTB apparel collection

The design is perfectly tailored for mountain biking, heavy on articulation and function-first solutions, meeting the specific demands of staying cool going up and warm and protected going down.

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Protection and goggles

Sweet Protection offer a vast range of protection for knee, elbow and back to keep you protected. You'll also find bike goggles fitting your mountain bike helmet in our collection.

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Crossfire road and gravel collection

The Crossfire series is for the road-biker that doesn’t always know what the day will bring. Classic bike wear designed for functionality without compromising on style. Embrace your passion for road biking and don’t let bad weather stop you from exploring the roads.

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Featured articles

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Ryan Petry and Alexey Vermeulen

Athletes

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

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Stories

Work life bike

They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.

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Stories

Mudhunters

Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.

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