Everything we do begins and ends with passion. It unites us in our urge to explore and challenge ourselves - our desire to embrace the moment and feel alive. To 'live to play another day' is to live out your passion, pushing your limits no matter where you choose to play.
Check out our Brand Movie now!
The all-new Igniter 2Vi® Mips is a lightweight and ventilated hard shell freeride helmet. Completely redesigned and packed with features including the revolutionary 2Vi® technology platform developed by Sweet Protection, engineered to outperform in performance and comfort without compromising on weight and volume.
Explore the Sweet-universe.
Project: Leadville 100 MTB Race
If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.
Meet Juliette Willmann, the French freeride skier based in Chamonix. In addition to being a fierce freerider competing in the Freeride World Tour, during summer’s she is also competing in the Enduro Series– and is therefore an all-year Sweet Protection athlete. We could not be prouder to welcome Juliette to our team!
Stronger. Lighter. Better. Introducing the next generation helmet technology platform. Engineered to outperform in performance and comfort without compromising on weight and volume.
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