Rocker - Excels in everything.

The Rocker helmet is the most advanced white water helmet for years, and will continue to be a dependable partner on your next river adventure.

Two guys on bicycles in helmets and sunglasses from Sweet Protection

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA (elevation 10,150 ft./3094m) and does a very hard route that climbs up another 3,000 ft./910m.

Arbitrator MIPS Helmet| Sweet Protection

Arbitrator MIPS Helmet

Settling a long-time dilemma between downhill and trail biking with this new convertible full-face helmet.

Featured products

Hunter MTB apparel collection

The design is perfectly tailored for mountain biking, heavy on articulation and function-first solutions, meeting the specific demands of staying cool going up and warm and protected going down.

Protection and goggles

Sweet Protection offer a vast range of protection for knee, elbow and back to keep you protected. You'll also find bike goggles fitting your mountain bike helmet in our collection.

Crossfire road and gravel collection

The Crossfire series is for the road-biker that doesn’t always know what the day will bring. Classic bike wear designed for functionality without compromising on style. Embrace your passion for road biking and don’t let bad weather stop you from exploring the roads.

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Athletes

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

Read more

Stories

Work life bike

They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.

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Stories

Mudhunters

Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.

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