Our Trailblazer Mips has just scored the best rating ever by the renowned Virginia Tech Biomechanics Helmet Lab. Get yours now!

Man on bike wearing bike helmet, clothes and eyewear from Sweet Protection

World class eyewear

Possibly the best lenses in the world, our RIG® technology, developed from the ground up by Sweet Protection to give you better contrast and create less strain on your eyes.

A black men's bib for road cycling

Comfort and style on the road

Road cycling is about enjoying yourself. Looking and feeling good while you're doing it is a part of that. Keep the pain in the quadriceps, not in the gluteus.

Featured products

Woman on bike with bike helmet and cycling gear from Sweet Protection

Hunter MTB apparel collection

The design is perfectly tailored for mountain biking, heavy on articulation and function-first solutions, meeting the specific demands of staying cool going up and warm and protected going down.

yellow Bike goggles hanging from bike steering handle

Protection and goggles

Sweet Protection offer a vast range of protection for knee, elbow and back to keep you protected. You'll also find bike goggles fitting your mountain bike helmet in our collection.

Man on bike with bike helmet and cycling gear from Sweet Protection

Crossfire road and gravel collection

The Crossfire series is for the road-biker that doesn’t always know what the day will bring. Classic bike wear designed for functionality without compromising on style. Embrace your passion for road biking and don’t let bad weather stop you from exploring the roads.

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Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

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Work life bike

They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.

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Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.

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