4th of july

20% off bike eyewear and bike helmets!

Summer Savings. Up to 20% off select items through July 4th.

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20% OFF BIKE HELMETS

Save on all bike helmets and eyewear through the holiday weekend!

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20% OFF SUNGLASSES

Don't get blinded by the lights. 4th of July-sale continues with 20% off bike eyewear!

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woman on bike with bike helmet and cycling gear from Sweet Protection

Outlet!

Home to past season styles and colors, available with up to 50% off.

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Utflukt

Utflukt in Trysil

The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport. Join us as we go to Utflukt 2022 in Trysil!

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junior

FIREWALL MTB GOGGLES

Made for the more gravity or race fed kind of biking, offering extended ventilation and a perfect fit to both our Fullface- and Trail/Enduro specific helmets.

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Featured Articles

Trusted by our athletes, these are our best-selling products.

Juliette Willmann

Athletes

Juliette Willmann

Meet Juliette Willmann, the French freeride skier based in Chamonix. In addition to being a fierce freerider competing in the Freeride World Tour, during summer’s she is also competing in the Enduro Series– and is therefore an all-year Sweet Protection athlete. We could not be prouder to welcome Juliette to our team!

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Sweet Protection Named Official Year-Round Helmet and Eyewear Partner for the Iconic Jackson Hole Mountain Resort.

Stories

Sweet Protection Named Official Year-Round Helmet and Eyewear Partner for the Iconic Jackson Hole Mountain Resort

The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort.

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2Vi: Revolution in Evolution

Tech

2Vi: Revolution in Evolution

Stronger. Lighter. Better. Introducing the next generation helmet technology platform. Engineered to outperform in performance and comfort without compromising on weight and volume.

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