LIVE TO PLAY ON CONSTITUION DAY.

20% off bike eyewear and bike helmets!​​

20% OFF BIKE HELMETS

Stay safe for constiution day! 20% off bike helmets.

20% OFF EYEWEAR

Don't get blinded by the lights. 4th of July-sale continues with 20% off bike eyewear!

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woman on bike with bike helmet and cycling gear from Sweet Protection

Outlet!

Home to past season styles and colors, available with up to 50% off.

Utflukt

Utflukt in Trysil

TThe year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport. Join us as we go to Utflukt 2022 in Trysil!

junior

FIREWALL MTB GOGGLES

Made for the more gravity or race fed kind of biking, offering extended ventilation and a perfect fit to both our Fullface- and Trail/Enduro specific helmets.

Athletes

Juliette Willmann

Meet Juliette Willmann, the French freeride skier based in Chamonix. In addition to being a fierce freerider competing in the Freeride World Tour, during summer’s she is also competing in the Enduro Series– and is therefore an all-year Sweet Protection athlete. We could not be prouder to welcome Juliette to our team!

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Stories

Sweet Protection Named Official Year-Round Helmet and Eyewear Partner for the Iconic Jackson Hole Mountain Resort

The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort.

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Tech

2Vi: Revolution in Evolution

Stronger. Lighter. Better. Introducing the next generation helmet technology platform. Engineered to outperform in performance and comfort without compromising on weight and volume.

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