The fastest member of the animal kingdom, the peregrine falcon, inspired us with its aerodynamic properties to design our Falconer helmets.
RIG® is Sweet Protection’s revolutionary lens technology created to provide superior, contrast enhancing vision, minimum color distortion and reduced eye fatigue.
Dating back from the mid 80’s, when the founders of Sweet Protection fell in love with the local rivers and play spots, Paddlesports has been an important part of the brand DNA. Our helmets are at home in the wildest rivers in the world.
Sweet Protection-rider Alexey Vermulen with a superior win at the 137-mile long Belgian Waffle Ride in San Diego, California. Read Vermeulen’s own words after the amazing win.
Ideal sunglasses for high speed activity, Shinobi is made to race the clock and help you come our ahead of time after time.
Trusted by our athletes, these are our best-selling products.
Meet Juliette Willmann, the French freeride skier based in Chamonix. In addition to being a fierce freerider competing in the Freeride World Tour, during summer’s she is also competing in the Enduro Series– and is therefore an all-year Sweet Protection athlete. We could not be prouder to welcome Juliette to our team!
The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort.