A man in Sweet Protection clothes, helmet and goggles is skiing.

Winter Collection 2021 - Coming Soon!

A man wearing a Trailblazer bicycle helmet and Ronin RIG goggles from Sweet Protection.

Summer Sale. 20-40% discount

Save on selected products from this and past seasons.

A men in Trailblazer Mips Helmet and Ronin RIG sunglasses from Sweet Protection.

Road and Gravel Biking

20-40% on selected products.

Featured products

A men in an Outrider Mips helmet and Ronin RIG sunglasses from Sweet Protection.

Outrider Mips helmet – Back in Stock

A helmet for all types of road biking with low weight, great comfort and superior protection .

Protection and goggles

Sweet Protection offer a vast range of protection for knee, elbow and back to keep you protected. You'll also find bike goggles fitting your mountain bike helmet in our collection.

man on bike with bike helmet and cycling gear from Sweet Protection

Crossfire road and gravel collection

The Crossfire series is for the road-biker that doesn’t always know what the day will bring. Classic bike wear designed for functionality without compromising on style. Embrace your passion for road biking and don’t let bad weather stop you from exploring the roads.

Get 10% off your next purchase!

Sign up for the newsletter and we'll give you 10% off your next purchase. You'll also receive the best deals right in your inbox. Subscribe to our newsletter and be one of us.

Athletes

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

Read more

Stories

Work life bike

They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.

Read more

Stories

Mudhunters

Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.

Read more