Discover Sweet Protection

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Stories

Bike Packing Hacks for Summer Days

We love to spend our time outside during sunny summer days. How to get more of that? Do a bike packing trip and you have the whole day (and night) outside doing what you love. We have a few tips for you when heading out!

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Stories

UTFLUKT IN TRYSIL

The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport. Join us as we go to Utflukt 2022 in Trysil!

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Press Room

Uno-X Pro Cycling Team, Sweet Protection Extend Collaboration, Will Develop New Time Trial Helmet

The Uno-X Pro Cycling Team and Sweet Protection have announced that they have renewed their agreement for an additional three years, making Sweet Protection the team’s exclusive supplier of helmets and eyewear until 2025. We will now collaborate on a joint project to develop the world's safest and fastest time trial helmet.

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Athletes

Alexey Vermeulen Belgian Waffle Ride

Sweet Protection-rider Alexey Vermulen with a superior win at the 137-mile long Belgian Waffle Ride in San Diego, California. Here’s Vermeulen’s own words after an amazing win. We’re proud of you, Vermeulen!

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Stories

Kings & Queens of Corbet's 2022

After a more subdued event last year due to the pandemic, it’s great to see this iconic event return in full with a weather window of February 12-18. The competition is sure to feature incredible feats of skill, and when it’s all said and done, one man and one woman will be crowned this year’s King and Queen of Corbet’s.

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Athletes

Johanne Killi

Johanne Killi (born 13th October 1997) is a Norwegian freestyle skier from Dombås. With 7 XG medals in 13 competition starts, Killi consistently delivers at X-Games. She's tied with Marcus Kleveland, also Dombås local, for most medals of any Norwegian athlete in X-Games history.

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Stories

From World Cup Athlete to Active Skier looking to empower the next adventure

Aksel Lund Svindal has been a Sweet Protection Athlete since 2012, and has since then played an important role testing and helping evolve our helmets and goggles, making sure the products are tailored down to every detail.

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Stories

2021/2022 Team Editions Helmets and Goggles

We’re proud to work with the best athletes in the world. We always seek their input on every detail as we test and evolve our helmets and goggles. Have a look at their products for 2021/2022, tailored down to every detail, to get the same experience as the pro’s.

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Athletes

Juliette Willmann

Meet Juliette Willmann, the French freeride skier based in Chamonix. In addition to being a fierce freerider competing in the Freeride World Tour, during summer’s she is also competing in the Enduro Series– and is therefore an all-year Sweet Protection athlete. We could not be prouder to welcome Juliette to our team!

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