Athletes

Henrik Kristoffersen

He got his first pair of skis in January 1999. He started skiing in Marikollen Skisenter, a small hill about 5 minutes from where he grew up, in Rælingen, Norway.

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Athletes

Terje Håkonsen

Terje Håkonsen, the Norwegian professional snowboarder who transformed snowboarding into a global mainstream phenomenon. His Pro Boondock goggle have some secret gems like the extra ventilation with the 3D mesh vents, and a hidden story in the design.

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Athletes

Ragnhild Mowinckel

For winter 2021, we launched a very special collab project together with two times Olympic Medalist, World Championship medalist and World Cup Winner. She is one of the most dangerous alpinists you could face in a race – but the kindest spirit you will meet when the clock isn’t ticking, Ragnhild Mowinckel.

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Athletes

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

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Stories

>A Aksel Lund Svindal for Sweet Protection

This October sees the launch of a new all mountain ski apparel collection for men and women. Aksel Lund Svindal has used his decades of experience to help design and develop functional and purposeful equipment to amplify your experience.

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Athletes

Pep Fujas

He is considered one of the most innovative skiers in the industry, as his wide-ranging approach has led him to X Games competitions, more than 20 film appearances, and traveling the world to explore other cultures through skiing. We are of course talking about Pep Fujas.

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Athletes

Ragnhild Mowinckel

Meet Ragnhild Mowinckel, a Norwegian World Cup alpine ski racer and Olympic medalist.

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Athletes

Chris Davenport

Chris Davenport is one skier who needs no introduction. That’s kinda just what happens when you’re a two-time world champion, ski all 54 of Colorado’s 14ers in one season, ski Everest, and star in 36 Warren Miller and Matchstick production films

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Athletes

Malou Peterson

From Åre, Sweden; Meet Malou Peterson. Hard charging and fun loving free skier.

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