Athletes

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

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Stories

>A Aksel Lund Svindal for Sweet Protection

This October sees the launch of a new all mountain ski apparel collection for men and women. Aksel Lund Svindal has used his decades of experience to help design and develop functional and purposeful equipment to amplify your experience.

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Athletes

Tiril Sjåstad Christiansen

With X amount of X-games medals Tiril Sjåstad Christiansen is one of Norway´s most successful skiers. Now the time has come for her to broaden her perspective on skis - and that is exactly what she intends to do.

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Athletes

Ragnhild Mowinckel

Meet Ragnhild Mowinckel, a Norwegian World Cup alpine ski racer and Olympic medalist.

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Athletes

Pep Fujas

He is considered one of the most innovative skiers in the industry, as his wide-ranging approach has led him to X Games competitions, more than 20 film appearances, and traveling the world to explore other cultures through skiing. We are of course talking about Pep Fujas.

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Athletes

Malou Peterson

From Åre, Sweden; Meet Malou Peterson. Hard charging and fun loving free skier.

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Athletes

Lucas Pinheiro Braathen

Up-and-coming race talent, Lucas Pinheiro Braathen from Oslo, Norway, definitely burst into scene with his win in the opener in Sölden in 2020.

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Athletes

Jake Hopfinger

Jake Hopfinger from Bozeman, Montana. Up and coming big mountain skier, ripper on the trail bike and one of the stars i Benshi Creative's Dollar Short.

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Athletes

Chris Davenport

Chris Davenport is one skier who needs no introduction. That’s kinda just what happens when you’re a two-time world champion, ski all 54 of Colorado’s 14ers in one season, ski Everest, and star in 36 Warren Miller and Matchstick production films

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