Discover Sweet Protection

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Athletes

Alexey Vermeulen Belgian Waffle Ride

Sweet Protection-rider Alexey Vermulen with a superior win at the 137-mile long Belgian Waffle Ride in San Diego, California. Here’s Vermeulen’s own words after an amazing win. We’re proud of you, Vermeulen!

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Athletes

Johanne Killi

Johanne Killi (born 13th October 1997) is a Norwegian freestyle skier from Dombås. With 7 XG medals in 13 competition starts, Killi consistently delivers at X-Games. She's tied with Marcus Kleveland, also Dombås local, for most medals of any Norwegian athlete in X-Games history.

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Athletes

Juliette Willmann

Meet Juliette Willmann, the French freeride skier based in Chamonix. In addition to being a fierce freerider competing in the Freeride World Tour, during summer’s she is also competing in the Enduro Series– and is therefore an all-year Sweet Protection athlete. We could not be prouder to welcome Juliette to our team!

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Stories

>A Aksel Lund Svindal for Sweet Protection

This October sees the launch of a new all mountain ski apparel collection for men and women. Aksel Lund Svindal has used his decades of experience to help design and develop functional and purposeful equipment to amplify your experience.

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Athletes

Henrik Kristoffersen

He got his first pair of skis in January 1999. He started skiing in Marikollen Skisenter, a small hill about 5 minutes from where he grew up, in Rælingen, Norway.

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Athletes

Terje Håkonsen

Terje Håkonsen, the Norwegian professional snowboarder who transformed snowboarding into a global mainstream phenomenon. His Pro Boondock goggle have some secret gems like the extra ventilation with the 3D mesh vents, and a hidden story in the design.

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Athletes

Ragnhild Mowinckel

For winter 2021, we launched a very special collab project together with two times Olympic Medalist, World Championship medalist and World Cup Winner. She is one of the most dangerous alpinists you could face in a race – but the kindest spirit you will meet when the clock isn’t ticking, Ragnhild Mowinckel.

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Athletes

Project: Leadville 100 MTB Race

If you don't know about Leadville 100 MTB, it is one of the most difficult races in the US (maybe world) as it is 100 miles of mountain biking from the town of Leadville, Colorado, USA.

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Athletes

Jake Hopfinger

Jake Hopfinger from Bozeman, Montana. Up and coming big mountain skier, ripper on the trail bike and one of the stars i Benshi Creative's Dollar Short.

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