Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.
They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.
Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between. Learn about our mission here.
Stronger, lighter, better. The Sweet mantra can be traced back to a school paper from 1988, made by one of the founders and design manager, Ståle N. Møller. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway close to Swedish border in 1988
High speed events demand the safest in protection. Get ready for speed season with the all new Volata helmets. Our safest helmet yet.
The Trooper is the perfect companion for the backcountry skier or snowboarder who is eager to push their boundaries in challenging terrain.
Ski racers are accustomed to icy conditions and fast speeds, and the Volata race helmet utilizes all of the latest safety technologies to create a helmet that even the most aggressive racers will wear with confidence.
The award-winning Switcher helmet is designed for all-mountain performance, feeling equally at home floating through the deepest backcountry powder or carving groomers at the resort.