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Stories

Mudhunters

Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.

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Work life bike

They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.

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THIS IS US

Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between. Learn about our mission here.

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Stories

The Sweet Story

Stronger,​ lighter, better. The Sweet mantra can be traced back to a school paper from 1988, made by one of the founders and design manager, Ståle N. Møller. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway close to Swedish border in 1988

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The New Brand Manifest

New Identity. New Webpage. New Collection.

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Stories

The Volata Helmet

High speed events demand the safest in protection. Get ready for speed season with the all new Volata helmets. Our safest helmet yet.

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Stories

The Trooper Helmet

The Trooper is the perfect companion for the backcountry skier or snowboarder who is eager to push their boundaries in challenging terrain.

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Stories

Sweet Tech Talk: The Volata

Ski racers are accustomed to icy conditions and fast speeds, and the Volata race helmet utilizes all of the latest safety technologies to create a helmet that even the most aggressive racers will wear with confidence.

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Stories

Sweet Tech Talk: The Switcher

The award-winning Switcher helmet is designed for all-mountain performance, feeling equally at home floating through the deepest backcountry powder or carving groomers at the resort.

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