The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway
As trail riding and bikes evolve, so should the performance of your helmet. The Trailblazer is the latest evolution of our pioneering multi-piece variable elasticity shell technology, leading the way in protection performance. Now you can blaze new trails with superior protection and confidence.
Dating back from the mid 80’s, when the founders of Sweet Protection fell in love with the local rivers and play spots, Paddlesports has been an important part of the brand DNA and history. After discontinuing the dry wear products going into 2020, the Paddlesports collection is now refocused on hardware and protection only.
The Ronin sport performance sunglasses are especially designed for high-intensity sport activities but can also be worn in confidence for everyday use. With its rigid lens geometry and semi frameless design, Ronin provides unrivaled field of vision and superior optical properties. Contrast enhancing RIG™ lens technology makes sure you see every detail during your ride.
Sweet Protection are continuing our focus on MTB Enduro with the main sponsorship agreement with Pole Enduro Race Team. The Pole team will race in the Enduro World Series using our Helmets, Eyewear and Protection.
Hvis du beveger deg i skredfarlig terreng, så er det forpliktende og forbundet med risiko. Det er ikke til å stikke under en stol, det er alltid litt risiko til stede. Gjennom denne videoserien på tre deler guider Jørgen Aamot oss gjennom hva det viktigste er å huske på i vinterfjellet; før tur, ute på tur og når ulykken skjer.
Linn Cecilie Mæhlum started alpine skiing at the age of seven and competed for years. This gave her a solid foundation for when she six years ago started to look around for new challenges and found her next big love: freeskiing.