Meet our latest team addition; up-and-coming race talent, Lucas Pinheiro Braathen from Oslo, Norway
Meet our latest team addition, big mountain skier, Jake Hopfinger from Bozeman, Montana.
From the park to the backcountry, the Looper MIPS helmet is our all-new and progressive helmet providing extensive performance in a clean and modern package.
Unrivalled field of vision has been one of the unique benefits across the Sweet Protection goggle line, and the newest addition to the eyewear collection is no exception. The Boondock continues this trait but packs less volume, making it the perfect match for small to medium sized faces and helmets..
The year is 1988. Skateboarding is still prohibited in Norway, and the Sweet mantra was just manifested in a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway
Dating back from the mid 80’s, when the founders of Sweet Protection fell in love with the local rivers and play spots, Paddlesports has been an important part of the brand DNA and history. After discontinuing the dry wear products going into 2020, the Paddlesports collection is now refocused on hardware and protection only.
As trail riding and bikes evolve, so should the performance of your helmet. The Trailblazer is the latest evolution of our pioneering multi-piece variable elasticity shell technology, leading the way in protection performance. Now you can blaze new trails with superior protection and confidence.
The Ronin sport performance sunglasses are especially designed for high-intensity sport activities but can also be worn in confidence for everyday use. With its rigid lens geometry and semi frameless design, Ronin provides unrivaled field of vision and superior optical properties. Contrast enhancing RIG™ lens technology makes sure you see every detail during your ride.