FEATURED POST 12th of April
Work life bike
They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.
Sweet Tech Talk: The Arbitrator MIPS helmet
We are revolutionizing the way you ride. You never have to choose sides again. This season we are presenting you the best of two worlds, settling a long-time dilemma between downhill and trail biking with this new convertible full-face helmet.
Sweet Protection Ambassador Program
Sweet Protection is revamping the Ambassador Program and is looking at new ways of meeting potential ambassadors for summer 2019. The program is open for both road bikers and mountain bikers.
Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.
They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.
Meet Ragnhild Mowinckel, a Norwegian World Cup alpine ski racer and Olympic medalist.
Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between. Learn about our mission here.
Stronger, lighter, better. The Sweet mantra can be traced back to a school paper from 1988, made by one of the founders and design manager, Ståle N. Møller. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway close to Swedish border in 1988
Aniol is from the Catalonia region of Spain and was introduced to paddle sports by his brother. He loves traveling and meeting people he can introduce the sport to.
Meet Aksel Lund Svindal, Olympic Gold medalist using the Volata helmet from Sweet Protection