FEATURED POST 12th of April
Work life bike
They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.
Coming from a land situated far North, we know the limits of weather. We also know how to push those limits. If we only rode under a sunny, blue sky we would miss out on so many experiences and so much fun.
They ride their bikes for the good coffee, the excitement and the friendships: Meet our road bike ambassadors and follow them on their constant journey of balancing work, biking and life in general.
Meet Ragnhild Mowinckel, a Norwegian World Cup alpine ski racer and Olympic medalist.
Sweet strives to inspire every outdoor enthusiast – from World Cup ski racers to the weekend warrior out with their kids and everyone in between. Learn about our mission here.
Stronger, lighter, better. The Sweet mantra can be traced back to a school paper from 1988, made by one of the founders and design manager, Ståle N. Møller. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway close to Swedish border in 1988
Aniol is from the Catalonia region of Spain and was introduced to paddle sports by his brother. He loves traveling and meeting people he can introduce the sport to.
Meet Aksel Lund Svindal, Olympic Gold medalist using the Volata helmet from Sweet Protection
At only 22, Henrik Kristoffersen has made a big impact on alpine ski racing, with medals in both the Olympics and World Cups throughout his career. But how did he get where he is today?
