Everything we do begins and ends with passion. It unites us in our urge to explore and challenge ourselves - our desire to embrace the moment and feel alive. To "Live to Play Another Day" is to live out your passion, pushing your limits no matter where you choose to play.
Learn more about some of the Sweet family members pushing their boundaries in the new Sweet Movie. We always seek their input and expertise on every detail as we test and evolve our helmets, goggles, protection and apparel.
At the age of four, Jesper started skiing at his home mountain, Åre, and ever since he has been eager to experiment and to push limits within skiing.
Juliette grew up in the little town in the alps, Barcelonnette, and started skiing at the age of two with her family.
Aksel and Sweet Protection started working together in 2012 and we're super proud of the close partnership we've had ever since.
Aniol is from the Catalonia region of Spain and was introduced to paddle sports by his brother. He loves traveling and meeting people he can introduce the sport to.
Meet Jake. Big mountain skier, trail ripper and "ski movie star" in the Dollar Short. You might remember his double back flip into Corbett's in Kings & Queen's but we are sure you ain't seen nothing yet about what the future holds for this Sweet Protection athlete.
Tobias Halland Johannessen is a Norwegian road cyclist on the UCI ProTeam Uno-X Pro Cycling Team. Along with his twin brother Andreas, Tobias has raced in mountain biking, cyclocross and road cycling, before deciding to focus primarily on road racing.
Anders Halland Johannessen is also a Norwegian road cyclist on the UCI ProTeam Uno-X Pro Cycling Team. Just like his twin brother, Andreas has also raced in mountain biking, cyclocross and road cycling, before deciding to focus on road racing.
Wanna look like Jesper shredding the mountain? Or stay as safe as Aniol does going down a waterfall? Get the exact same gear as they rock in the movie.
Sweet Protection was founded on a frustration not finding products that were good enough. We have made it our mission to create the best possible products for our core activities blending industry-leading innovation with the finest craftsmanship available.
— Ståle N. Møller, Director of Design and Development
The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper.
The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen skiers, snowboarders, kayakers and cyclists were missing the proper protection to push even harder at their sports.
The Sweet Protection Mission is to create superior protection inspiring people to push their boundaries. Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.
Gold Winner - Switcher Helmet - 2018
Fri Flyt Magazine
Test Winner - Ascender Helmet - 2021
Best Rating (5 stars) - Trailblazer Mips Helmet - June 2021
Editor's Pick - Igniter 2Vi Mips Helmet - 2021