Live to Play Another Day

Everything we do begins and ends with passion. It unites us in our urge to explore and challenge ourselves - our desire to embrace the moment and feel alive. To "Live to Play Another Day" is to live out your passion, pushing your limits no matter where you choose to play.

See the Products

Meet the Movie Stars

Learn more about some of the Sweet family members pushing their boundaries in the new Sweet Movie. We always seek their input and expertise on every detail as we test and evolve our helmets, goggles, protection and apparel.

Jesper Tjäder

At the age of four, Jesper started skiing at his home mountain, Åre, and ever since he has been eager to experiment and to push limits within skiing.

Read bio

Juliette Willman

Juliette grew up in the little town in the alps, Barcelonnette, and started skiing at the age of two with her family.

Read bio

Aksel Lund Svindal

Aksel and Sweet Protection started working together in 2012 and we're super proud of the close partnership we've had ever since.

Read bio

Aniol Serrasolses

Aniol is from the Catalonia region of Spain and was introduced to paddle sports by his brother. He loves traveling and meeting people he can introduce the sport to.

Read bio

Jake Hopfinger

Meet Jake. Big mountain skier, trail ripper and "ski movie star" in the Dollar Short. You might remember his double back flip into Corbett's in Kings & Queen's but we are sure you ain't seen nothing yet about what the future holds for this Sweet Protection athlete.

Read bio

Tobias Halland Johannessen

Tobias Halland Johannessen is a Norwegian road cyclist on the UCI ProTeam Uno-X Pro Cycling Team. Along with his twin brother Andreas, Tobias has raced in mountain biking, cyclocross and road cycling, before deciding to focus primarily on road racing.

Read about UNO-x

Anders Halland Johannessen

Anders Halland Johannessen is also a Norwegian road cyclist on the UCI ProTeam Uno-X Pro Cycling Team. Just like his twin brother, Andreas has also raced in mountain biking, cyclocross and road cycling, before deciding to focus on road racing.

Read about UNO-x

Get Fitted like the Pros

Wanna look like Jesper shredding the mountain? Or stay as safe as Aniol does going down a waterfall? Get the exact same gear as they rock in the movie.

Igniter 2Vi Mips Helmet

Arbitrator Mips Helmet

Rocker Full Face Helmet

Falconer II Aero Mips Helmet

Durden RIG® Reflect Goggles

Igniter 2Vi Mips Helmet

The Igniter 2Vi® Mips helmet is a true all-mountain performer. This helmet is a lightweight hard-shell construction with great ventilation and comfort. A true versatile performance helmet and the perfect companion for cruising on all sides of the mountain

Shop the look

Arbitrator Mips Helmet

Settling a long-time dilemma between downhill and trail biking with this new convertible full-face helmet.

Rocker Full Face Helmet

The Rocker Fullface is a high-tech carbon fiber reinforced full-coverage helmet offering the most extensive protection available in any paddlesports helmet. The advanced helmet construction combines the elasticity of injection-molded thermoplastic with the rigidity and strength of carbon fiber.

Falconer II Aero Mips Helmet

The Falconer Aero helmet is inspired by the aerodynamic properties of the peregrine falcon, the fastest member of the animal kingdom. That's why it's the chosen helmet of the Uno-X Pro Cycling Team, the very first UCI Pro Team from Norway. This model is equipped with Mips, a technology that reduces rotational forces on the brain.

Durden RIG® Reflect Goggles

The Durden is a brand-new goggle with minimum frame and maximum field of vision. This goggle features a new way of mounting the goggle strap, where the strap is on out outside of the frame, making sure you get the best possible fit with your helmet. The vent foam is laminated on the inside of the frame which makes it extremely durable. It’s a fairly large goggle with a 1.3 mm thick injected lens with oleophobic- and hydrophobic coating treatment.

Humble Beginnings

Sweet Protection was founded on a frustration not finding products that were good enough. We have made it our mission to create the best possible products for our core activities blending industry-leading innovation with the finest craftsmanship available.

Read the whole story

"Sweet Protection create superior products inspiring people to push their boundaries”

— Ståle N. Møller, Director of Design and Development

From Bushmade Skateboards to Sweet Protection

The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper.

The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen skiers, snowboarders, kayakers and cyclists were missing the proper protection to push even harder at their sports.

Read the whole story

This is Us

The Sweet Protection Mission is to create superior protection inspiring people to push their boundaries. Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.