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Stronger. Lighter. Better.

Newsroom

24.08.30

From the Ground Up

Sweet Protection is proud to partner up with From the Ground Up project, providing helmets and eyewear to the team.

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Our athletes
Newsroom

24.06.25

Uno-X Mobility & Sweet Protection

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.

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Newsroom

24.06.25

Unbound Gravel

It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”

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Newsroom

24.05.28

New Team Rider Emil Johansson

Sweet Protection announces a new partnership with Johansson, one of his generation's most prominent MTB riders, Emil Johansson.

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