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Stories

Leo’s bikepacking trip trough the Alps

Yoo-hoo! I’m Leo. With my best friend Marius I founded team radfritzen in Germany. Why? Because I hated to cycle alone as a teenager. Now I have a great group of friends who also love to ride their bikes. We all are on different levels, but as a team it’s about having a great time together.

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Stories

UNO-X WOMENS TEAM

We have kicked off the 1st season with our women’s team – at the WorldTour! A group of twelve strong individuals united as an even stronger team. The evolution of female cycling is about to take a leap. Naturally, Uno-X and Sweet Protection want to play a key part in it. Feel free to underestimate us, we are ready to kick ***.

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Stories

Bike Packing Hacks for Summer Days

We love to spend our time outside during sunny summer days. How to get more of that? Do a bike packing trip and you have the whole day (and night) outside doing what you love. We have a few tips for you when heading out!

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Stories

UTFLUKT IN TRYSIL

The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport. Join us as we go to Utflukt 2022 in Trysil!

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Stories

Kings & Queens of Corbet's 2022

After a more subdued event last year due to the pandemic, it’s great to see this iconic event return in full with a weather window of February 12-18. The competition is sure to feature incredible feats of skill, and when it’s all said and done, one man and one woman will be crowned this year’s King and Queen of Corbet’s.

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Stories

From World Cup Athlete to Active Skier looking to empower the next adventure

Aksel Lund Svindal has been a Sweet Protection Athlete since 2012, and has since then played an important role testing and helping evolve our helmets and goggles, making sure the products are tailored down to every detail.

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Stories

2021/2022 Team Editions Helmets and Goggles

We’re proud to work with the best athletes in the world. We always seek their input on every detail as we test and evolve our helmets and goggles. Have a look at their products for 2021/2022, tailored down to every detail, to get the same experience as the pro’s.

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Stories

Sweet Protection signerer eksklusiv samarbeidsavtale med ikoniske Jackson Hole Mountain Resort

Merkevaren fra Trysil er nå stolte av å kunne annonsere et eksklusivt samarbeid med ikoniske Jackson Hole Mountain Resort i Whyoming, USA.

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Stories

Sweet Protection’s Trooper 2Vi Mips Helmet Snags Outside’s Gear of the Year Award

Sweet Protection, the industry leader in high-performance helmets, goggles and technical clothing, today announced that its celebrated new Trooper 2Vi Mips Helmet has earned the coveted Gear of the Year Award from Outside...

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