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Newsroom

24.07.03

Sebastian Breuer takes on the European Divide Trail

Join us in following our athlete Sebastian Breuer as he sets out on what he calls “the biggest challenge I've ever faced in terms of my sporting activites.”

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Newsroom

24.06.26

Press Release: SS25 Full-Face Helmets

Oslo, June 24th, 2024 - Sweet Protection, the renowned Norwegian brand, is set to unveil its exciting new highlights for Spring/Summer 2025. Known for crafting high-quality protective gear for various action sports disciplines that combine top-tier protection performance, innovative designs, comfort and performance, Sweet Protection is proud to announce its latest innovation - a newly developed MTB full-face helmet platform.

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Our athletes
Newsroom

24.06.25

Uno-X Mobility & Sweet Protection

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.

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Newsroom

24.06.25

Unbound Gravel

It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”

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