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2025

New Arrivals

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Falconer Aero 2Vi® Mips Helmet

Winter Is Far from Over

Gear Up!

Back in Stock

Falconer Aero 2Vi® Mips Helmet

Winter Is Far from Over

Gear Up!

Just In

See the new colorways

Sportglasses and MTB Goggles

RIG® Lens Technology

The key factor in achieving optimal vision in difficult light conditions is selecting the right lens and its lens technology. We have created our own proprietary lens technology, known as RIG® Lens Technology, developed in Norway to deal with the most difficult light conditions. The technology focuses on providing superior contrast enhancing vision, minimum color distortion and reduced eye fatigue. 

Sportglasses and MTB Goggles

RIG® Lens Technology

The key factor in achieving optimal vision in difficult light conditions is selecting the right lens and its lens technology. We have created our own proprietary lens technology, known as RIG® Lens Technology, developed in Norway to deal with the most difficult light conditions. The technology focuses on providing superior contrast enhancing vision, minimum color distortion and reduced eye fatigue. 

Athletes

Meet the Team

Our athletes

25.01.06

Vali Höll

Meet Valentina Höll, a gifted Austrian rider who has revolutionized downhill mountain biking. Learn more about this extraordinary athlete here.

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Our athletes

24.06.26

Emil Johansson

Hailing from Sweden, meet Emil Johansson, often considered an icon when it comes to mountain biking and slopestyle riding. When you talk to his peers, they will refer to him in a league of his own, within no one above or beneath. Johansson has swiftly risen through the ranks of the mountain biking world, captivating audiences with his remarkable skills, innovative style, and unwavering passion for the sport and up-and-coming young guns. 


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Our athletes

24.09.30

Alexey Vermeulen

Meet Alexey, the dachshund-loving former World Tour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the World Tour for dirt and knobby tires in 2018. Meet the American!

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Our athletes
Newsroom

25.01.10

Uno-X Mobility & Sweet Protection

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.

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