Discover Sweet

It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”

The key factor in achieving optimal vision on the mountain is selecting the right lens and its lens technology. At Sweet Protection, we have created our own proprietary lens technology, known as RIG® Lens Technology, developed in Norway to deal with the most difficult light conditions. The technology focuses on providing superior contrast enhancing vision, minimum color distortion and reduced eye fatigue.

Aniol Serrasolses is a professional kayaker known for his daring expeditions and exceptional skills on the water.

Harald Philipp stands as a luminary figure in the realm of mountain biking, renowned for his unparalleled skill, daring spirit, and profound passion for exploring the world's most challenging terrain.

Sweet Protection announces a new partnership with Johansson, one of his generation's most prominent MTB riders, Emil Johansson.

Meet Emil Johansson, an icon from the mountain bike and slopestyle-world.

Wiley Miller is a legend in the ski world who originally grew up in Billings, MT. Wiley's work as a competitive and film athlete, as well as background in product development and design, has had a profound effect on the industry and sport for the past decade.

Born in California but raised in Wanaka, Ben spent years racing before making the switch to freeride competition in 2019. His results include a win at the Verbier FWQ 4* in 2022 and a second-place finish at The North Face FWQ 4* at the Remarkables. In 2024, Ben will make his debut as a Freeride World Tour Rookie, and we couldn’t be more stoked to support you hunting podiums and adreniline rush!

Meet Ragnhild Mowinckel - Two time Olympic Medalist, World Championship medalist and World Cup Winner. We're proud to have her at our team!

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.

The key factor in achieving optimal vision in difficult light conditions is selecting the right lens and its lens technology. At Sweet Protection, we have created our own proprietary lens technology, known as RIG® Lens Technology, developed in Norway to deal with the most difficult light conditions.

Finding the right goggle for your helmet can be confusing! Let us help you out. All our helmets are designed with an adapted fit so they fit our goggles perfectly and give you the best possible vision for when you’re charging hills or hunting knee-deep powder.