The Sweet Protection Mission is to:
CREATE SUPERIOR PROTECTION INSPIRING PEOPLE TO PUSH THEIR BOUNDARIES.
Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, protective gear and apparel.
Our core design philosophy -
Stronger, Lighter, Better - guides all our decisions.
Our core design philosophy - Stronger, Lighter, Better – guides all our decisions. We are overachievers with extremely high expectations for our products; well above and beyond industry certifications and standardized tests.
Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection.