NOT just PINK

Ben was born in California and started skiing at the age of two, but he didn’t grow a passion for the sport until his family moved to Wānaka later in his childhood. There, he spent years racing before making the switch to freeride and later moved to Canada to hunt deep powder and big lines. In 2019, he started his journey as a competitive freeride skier.

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.

With the all-new Adapter Mips Helmet, riders can confidently tackle every challenge the day presents, balancing comfort, protection, and style. Paired with the Connor RIG® Reflect Goggle’s sleek frameless design, this all-mountain duo ensures optimal performance from the first run to the last.

(Trysil, Norway) - Norwegian Industry Leader Partners With Iconic North American Resort. The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort. The iconic Rocky Mountain resort that has served as a premier North American mountain destination for nearly 60 years.