• Outlet

Johanne Killi

Check out what Johanne wears when she is killing the slopestyle scene.

Discover Sweet

Stronger. Lighter. Better.

Our athletes

24.09.30

Alexey Vermeulen

Meet Alexey, the dachshund-loving former World Tour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the World Tour for dirt and knobby tires in 2018. Meet the American!

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Our athletes

24.09.27

Ivar Slik

Ivar Slik, 30 years old, fell in love with cycling as a child. After ten years in professional road cycling, in continental and pro continental teams, he decided to take on a new challenge and start competing in the most exciting gravel races around the world.

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Newsroom

24.05.28

Jackson Hole Mountain Resort & Sweet Protection

(Trysil, Norway) - Norwegian Industry Leader Partners With Iconic North American Resort. The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort. The iconic Rocky Mountain resort that has served as a premier North American mountain destination for nearly 60 years.

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Our athletes

24.09.17

Henrik Kristoffersen

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.

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