- Home
- Discover-sweet
- Jackson Hole Mountain Resort & Sweet Protection
Jackson Hole Mountain Resort & Sweet Protection
Published
Article info
Sweet Protection Named Official Year-Round Helmet and Eyewear Partner for the Iconic Jackson Hole Mountain Resort
(Trysil, Norway) - Norwegian Industry Leader Partners With Iconic North American Resort. The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort. The iconic Rocky Mountain resort that has served as a premier North American mountain destination for nearly 60 years.
Jackson Hole Mountain Resort & Sweet Protection
“From Trysil, Norway to Jackson Hole, Wyoming, I’m excited to build on this partnership in the years to come,”
— sier Atle Enberget hos Sweet Protection.
“On behalf of the Sweet Protection family I’m extremely happy to sign this partnership. The North American markets are important to us, and this partnership is part of a bigger plan for the future. Jackson Hole is one of the greatest ski/snowboard resorts in the world, and the combination of ideal weather conditions and the resort’s incredible on mountain staff gives us a tremendous opportunity to test the products we’ve been developing and perfecting for years.
“From Trysil, Norway to Jackson Hole, Wyoming, I’m excited to build on this partnership in the years to come,”
— sier Atle Enberget hos Sweet Protection.
“On behalf of the Sweet Protection family I’m extremely happy to sign this partnership. The North American markets are important to us, and this partnership is part of a bigger plan for the future. Jackson Hole is one of the greatest ski/snowboard resorts in the world, and the combination of ideal weather conditions and the resort’s incredible on mountain staff gives us a tremendous opportunity to test the products we’ve been developing and perfecting for years.
Freeride Gear Trusted by Our Athletes
Jackson Hole Limited Edition
Off-Bike Collection
“Innovation and protection are core to JHMR”,
— says Jess McMillan, Senior Events and Partnership Manager at Jackson Hole Mountain Resort.
"The new partnership with Sweet Protection represents both opportunities as we recognize the potential to collaborate on innovative protective products for staff, resort guests while offering solutions for future innovations at North America's big mountain testing grounds."
The announcement marks the first such partnership with any resort for Sweet Protection, the multi-award-winning premium Norwegian outdoor brand which has long boasted deep roots in the mountain safety industry and a reputation as a leader in technical innovation. The multi-year partnership covers the fall/winter 2021-22 season and will run until October 2023.
About Sweet Protection
Sweet Protection is based out of the small village of Trysil, Norway and was founded by a tight-knit group of skiers, cyclists and whitewater kayakers, always on the search to make the best possible products. ‘Sweet’ blends industry-leading innovation with the finest craftsmanship available to create the most advanced Helmets, Eyewear and Apparel. The multi award-winning team of designers, skilled technicians and the amazing team of athletes have pushed the envelope of what’s possible with functional equipment. The ‘sweet’ team are overachievers with extremely high expectations for the products, way above and beyond industry certifications and standardized tests. Sweet Protection build the gear they use and stand behind every product they make. No compromise. Their passion is your protection.
About Jackson Hole Mountain Resort
Jackson Hole Mountain Resort (JHMR) located in Teton Village, Wyoming, is a values-led, family owned, iconic mountain destination with a purpose of enriching the lives of its guests, employees, and community through premium, authentic, and memorable big mountain experiences only found in the Tetons. Jackson Hole famously delivers the finest powder snow with 1.262 of continuous vertical meters of legendary terrain and 10 square Kilometers of the best beginner, intermediate and expert terrain. Neighboring celebrated Grand Teton and Yellowstone National Parks, and operating in the Bridger-Teton National Forest, makes Jackson Hole an exceptional and unique global destination. With an enduring commitment to the surrounding landscape, wildlife and authentic community character, Jackson Hole Mountain Resort strives to live by its values by reducing environmental impact and in doing so runs 100% of its operations on Green Power.
Supreme Performance
24.06.25
Uno-X Mobility & Sweet Protection
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.
Read more
24.05.29
The Sweet Protection Story
The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport.
Read more
24.05.28
Mission
The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries. Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.
Read more
Stronger. Lighter. Better.
24.07.03
Sebastian Breuer takes on the European Divide Trail
Join us in following our athlete Sebastian Breuer as he sets out on what he calls “the biggest challenge I've ever faced in terms of my sporting activites.”
Read more
24.06.26
Press Release: SS25 Full-Face Helmets
Oslo, June 24th, 2024 - Sweet Protection, the renowned Norwegian brand, is set to unveil its exciting new highlights for Spring/Summer 2025. Known for crafting high-quality protective gear for various action sports disciplines that combine top-tier protection performance, innovative designs, comfort and performance, Sweet Protection is proud to announce its latest innovation - a newly developed MTB full-face helmet platform.
Read more
24.06.25
Uno-X Mobility & Sweet Protection
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.
Read more
24.06.25
Unbound Gravel
It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”
Read more