New Season. New Arrivals.

Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.

Jesper has garnered significant attention for his performances in both the Winter Paralympics and the World Para Alpine Skiing Championships.

Jared is an accomplished American alpine ski racer, specializing in speed events such as downhill and super-G. In his childhood, he played lacrosse and golf, and competed in both skiing and snowboarding before fully committing to ski racing.

Sam has been a notable figure in alpine skiing from a young age. He made his World Cup debut in 2019 and has represented the United States in various international competitions, including the World Cup and FIS Alpine World Ski Championships.

Meet Jesper, the Swedish freeski sensation known for his unmatched creativity in the sport. He grew up in Östersund, Sweden, and started skiing at an early age in Åre, Swedens biggest ski resort - where he now also lives.

Celeste has a rich and diverse background, having lived in and explored various parts of the world. She spent most of her life growing up on the picturesque West Coast of British Columbia. Initially a dedicated ski racer for a decade, Celeste eventually transitioned to the thrill of powder and backcountry skiing. Her time at university in Alberta ignited a deep passion for long days exploring the backcountry and the majestic Canadian Rockies.

Meet Ragnhild Mowinckel - Two time Olympic Medalist, World Championship medalist and World Cup Winner. We're proud to have her at our team!

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.

Meet Fien van Zwieten, a dynamic force in the world of freeride skiing. Her prowess on the slopes is matched only by her distinctive style and eclectic taste in music.

Johanne Killi (born 13th October 1997) is a Norwegian freestyle skier from Dombås. With 7 XG medals in 13 competition starts, Killi consistently delivers at X-Games. She's tied with Marcus Kleveland, also Dombås local, for most medals of any Norwegian athlete in X-Games history. She has tons of style and throws big lofty doubles. After missing out on most of the 2021 season with a torn MCL, she’s hungry to return to the podiums in 2022.

Meet Juliette, the French freeride skier based in Chamonix. She has competed in the Freeride World Tour (FWT) and the Enduro World Series, showcasing her skills in both freeride skiing and mountain biking - making her an all-year Sweet Protection athlete. We could not be prouder to have Juliette on our team!