To celebrate 25 years of Sweet Protection, we introduce the Block Party Limited Edition Collection, featuring an ultra-stylish animation of our iconic logos through the years. The collection features seven unique, hydro-dipped pieces that are one-of-a-kind.
Please imagine yourself going back 25 years in time. Sweet Protection is about to emerge from the joy of being outside and pushing boundaries.
Kayaking, skateboarding and skiing while listening to punk rock music – enjoying the outdoors with a lot of attitude and expectations. The eager to just have fun while staying safer with their own custom made protection gear is the very beginning of Sweet Protection.
That’s why we are very excited to present and celebrate 25 years in the business. This is history of ground-breaking innovations in core segments that does not leave anything for granted.
Please imagine yourself going back 25 years in time. Sweet Protection is about to emerge from the joy of being outside and pushing boundaries.
Kayaking, skateboarding and skiing while listening to punk rock music – enjoying the outdoors with a lot of attitude and expectations. The eager to just have fun while staying safer with their own custom made protection gear is the very beginning of Sweet Protection.
That’s why we are very excited to present and celebrate 25 years in the business. This is history of ground-breaking innovations in core segments that does not leave anything for granted.
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Each helmet in the Limited Edition 25 Years Anniversary Collection is individually numbered. Register yours and subscribe to our newsletter for a chance to win a €1,000 Sweet Protection gift card.
What Sweet Protection product has had the biggest impact on your career and why?
“Trooper – my go-to helmet my whole life, way before I was sponsored by Sweet. It’s more comfortable and better looking than other helmets, and as I’ve since learned, also safer.”
What does Sweet Protection’s slogan “Live to Play Another Day” mean to you?
“To go out and get after it as much as possible, but always make sure to come back home so you can do it all over again. That really resonates with me and what I do...”
What does Sweet Protection’s slogan “Live to Play Another Day” mean to you?
“For me, it reflects my own motto: go big and come home. No gear on the planet gives you super powers, but some gear – like award-winning Sweet products – allows you to send it in the safest way possible. It’s like an encouraging friend sitting on your shoulder, reminding you that this stuff is dangerous but also making sure you get home safely if you decide to send it.”
What Sweet Protection product has had the biggest impact on your career and why?
”The Volata Carbon Helmet has saved both me and my head in crucial moments, keeping me safe from injury.”
What does Sweet Protection’s slogan “Live to Play Another Day” mean to you?
“For me, it reflects my own motto: go big and come home. No gear on the planet gives you superpowers, but some gear – like award-winning Sweet products – allows you to send it in the safest way possible. It’s like an encouraging friend sitting on your shoulder, reminding you that this stuff is dangerous but also making sure you get home safely if you decide to send it.”
What do you want to see happen at Sweet Protection during the next 25 years?
“Safest gear possible and iconic designs just like the last 25 years! ”
What Sweet Protection product has had the biggest impact on your career and why?
“The Strutter. I got a prototype in ‘99 at world’s in New Zealand, from Gøran Langgård, and it marked the beginning of my time with Sweet. It was iconic, innovative and stylish - the core of Sweet.”
What Sweet Protection product has had the biggest impact on your career and why?
“The Rooster Discesa because it was the first helmet I got from Sweet and it was the first FIS-approved helmet they made. I remember feeling so cool with that helmet.”
You will only get your hands on this exclusive collection on SweetProtection.com and at carefully selected dealers . Scope out your store now.