• Outlet
Discover Sweet

Stronger. Lighter. Better.

Our athletes

24.09.30

Alexey Vermeulen

Meet Alexey, the dachshund-loving former World Tour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the World Tour for dirt and knobby tires in 2018. Meet the American!

Read more

Our athletes

24.09.27

Ivar Slik

Ivar Slik, 30 years old, fell in love with cycling as a child. After ten years in professional road cycling, in continental and pro continental teams, he decided to take on a new challenge and start competing in the most exciting gravel races around the world.

Read more

Newsroom

24.05.28

Jackson Hole Mountain Resort & Sweet Protection

(Trysil, Norway) - Norwegian Industry Leader Partners With Iconic North American Resort. The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort. The iconic Rocky Mountain resort that has served as a premier North American mountain destination for nearly 60 years.

Read more

Our athletes

24.09.30

Johanne Killi

Johanne Killi (born 13th October 1997) is a Norwegian freestyle skier from Dombås. With 7 XG medals in 13 competition starts, Killi consistently delivers at X-Games. She's tied with Marcus Kleveland, also Dombås local, for most medals of any Norwegian athlete in X-Games history. She has tons of style and throws big lofty doubles. After missing out on most of the 2021 season with a torn MCL, she’s hungry to return to the podiums in 2022.

Read more