Meet Alexey Vermeulen, the 26-year-old dachshund-loving former WorldTour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the WorldTour for dirt and knobby tires in 2018. Alexey is on the Sweet Protection road-cycling team. Meet the American!
Get road-ready with Alexey’s gear.
Winner - The Beligan Waffle Ride
Sweet Protection-rider Alexey Vermulen with a superior win at the 137-mile long Belgian Waffle Ride in San Diego, California in 2022. Here’s Vermeulen’s own words after an amazing win. Let’s go!
“My favorite part about Sweet Protection helmets is how well they fit and moreover, the fact that unlike most companies they cover so much adjustment that I think everyone will love them.”
— Alexey Vermulen
The Crossfire Collection
The Crossfire collection is for anyone who rocks tight gear and looks for adventure on long stretches of road or gravel. The entire collection offers comfort, performance, and protection for longer or multi-day rides.
Stronger. Lighter. Better.
Uno-X Pro Cycling Team & Sweet Protection
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.
Johanne Killi (born 13th October 1997) is a Norwegian freestyle skier from Dombås. With 7 XG medals in 13 competition starts, Killi consistently delivers at X-Games. She's tied with Marcus Kleveland, also Dombås local, for most medals of any Norwegian athlete in X-Games history. She has tons of style and throws big lofty doubles. After missing out on most of the 2021 season with a torn MCL, she’s hungry to return to the podiums in 2022.
He got his first pair of skis in January 1999. He started skiing in Marikollen Skisenter, a small hill about 5 minutes from where he grew up, in Rælingen, Norway. His father and former ski racer, Lars Kristoffersen introduced Henrik to the sport, hooked him to training from the age of six – and he is now one of the most winning Norwegian alpinists through history. We are of course talking about Henrik Kristoffersen.