PAS Racing Gravel Team

Since 2018, Sweet Protection has been proud to partner with Pas Normal Studios, a high performing cycling brand based in Copenhagen, Denmark. Renowned for its sleek, functional design and a strong commitment to quality, Pas Normal Studios has become a dominant brand in the world of cycling.

In 2024, PAS Racing was founded, and we are excited to be a part of the journey as the official helmet and eyewear sponsor of the team, providing the them with road bike helmets and eyewear designed for performance, safety, and style.


PAS Racing is a gravel racing team with a unique vision: to merge their deep love for racing and performance with a global community. Creating an environment where talent and ambition meet in an engaging display of athleticism and friendship. Consisting of 12 riders from all around the world, coming from diverse backgrounds, PAS Racing was brought together to inspire.