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Article Promotion
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24.06.25
Uno-X Mobility & Sweet Protection
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.
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24.05.28
Jackson Hole Mountain Resort & Sweet Protection
(Trysil, Norway) - Norwegian Industry Leader Partners With Iconic North American Resort. The Norwegian-based Sweet Protection, designers of cutting-edge Snow, Bike and Paddle sports helmets, eyewear and apparel recently announced that it has been named the official year-round Helmet and Eyewear partner for Jackson Hole Mountain Resort. The iconic Rocky Mountain resort that has served as a premier North American mountain destination for nearly 60 years.
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24.09.20
The Sweet Protection Story
The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport.
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24.05.28
Mission
The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries. Sweet Protection blends industry-leading innovation with the finest craftsmanship available to create the safest and most advanced helmets, eyewear, protective gear and apparel.
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Call To Action
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Durden RIG® Reflect Goggles
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Trailblazer MIPS Helmet test
Released in March 2020, the Trailblazer Mips Helmet is Sweet Protection’s latest take on the ultimate trail helmet. With its trickle-down shell technology based on decades of experience and development, the Trailblazer Mips Helmet provides strength and performance with its unique 4-piece variable shell construction. The helmet introduces an updated design with a contemporary take on the
Sweet Protection DNA with a more progressive style.
The Trailblazer Mips Helmet is featuring an adjustable visor with a new visor mechanism, very efficient ventilation including the proven STACC ventilation and a completely new Occigrip turn-dial adjustment system. As all Sweet Protection’s helmets, this model is equipped with the Mips technology, a low-friction layer intended to help reduce rotational forces to the head.
Get the look
Durden RIG® Reflect Goggles
Durden RIG® Reflect Goggles
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Durden RIG® Reflect Goggles
Durden RIG® Reflect Goggles
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Trooper 2Vi® Mips helmet
Stronger. Lighter. Better. Introducing the next generation helmet technology platform. Engineered to outperform in performance and comfort without compromising on weight and volume.
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A collection designed for range of motion and unlimited exploring of the backcountry.
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Nothing like it had ever been seen before – and people loved it
— Aksel Lund Svindal
Nothing like it had ever been seen before – and people loved it
— Aksel Lund Svindal
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Live to play another day
Stronger. Lighter. Better. Introducing the next generation helmet technology platform. Engineered to outperform in performance and comfort without compromising on weight and volume.