On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.
First product in Sweet Protection’s new Professional Rescue category: A New Multi-Role Rescue Helmet Developed for Those Who Protect Others
Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.
Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Scandinavia; Uno-X Mobility. We are proud to support the team with helmets and eyewear as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2024.
Meet Eirik Hansen, an icon from the whitewater kayaking and expedition kayaking-world.
Meet Jesper, the Swedish freeski sensation known for his unmatched creativity in the sport. He grew up in Östersund, Sweden, and started skiing at an early age in Åre, Swedens biggest ski resort - where he now also lives.
Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.
Jesper has garnered significant attention for his performances in both the Winter Paralympics and the World Para Alpine Skiing Championships.
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