This is us
The Sweet Protection Mission is to: Create superior protection inspiring people to push their boundaries.
Sweet strives to inspire every outdoor enthusiast
From World Cup ski racers to the weekend warrior out with their kids and everyone in between – to give them the confidence to go further and faster. If you aren’t able to push your own limits, we aren’t doing our job.
Our core design philosophy guides all our decisions: Stronger. Lighter. Better.
We are overachievers with extremely high expectations for our products
Well above and beyond industry certifications and standardized tests.
Sweet is based in Norway and was founded by a tight-knit group of skiers, riders, cyclists and paddlers, looking to make the best helmets and apparel available. We build the gear we use and stand behind every product we make. To us there is no compromise. Our passion is your protection.
Stronger. Lighter. Better.
The Sweet Protection Story
The year is 1988. Skateboarding is still prohibited, and the Sweet mantra was just manifested on a school paper. The Sweet Protection story started in Trysil, a mountain village in Østerdalen, Norway, when a group of keen river kayakers were missing the proper protection to push even harder at their sport.