Destined for Dirt

Our Mountain Bike Collection

Step into the world of mountain biking. Get ready to play the trails with our mountain bike collection. Check it out now!

Get 30% off eyewear

Helmet-Sunglasses Bundle

Add a helmet and a pair of eyewear to the basket and use the code: BIKEFIT to get 30% off a pair of sunnies.

Mountain Bike Bundle

Complete the Look

Use code: BIKEFIT

Get 30% off eyewear

Helmet-Sunglasses Bundle

Add a helmet and a pair of eyewear to the basket and use the code: BIKEFIT to get 30% off a pair of sunnies.

Mountain Bike Bundle

Complete the Look

Use code: BIKEFIT

New arrivals

Hot this season

Fluxer Mips Helmet

We’ve created the Fluxer Mips so you can enjoy long rides and steep climbs without getting beat by the heat.

Fluxer Mips Helmet

We’ve created the Fluxer Mips so you can enjoy long rides and steep climbs without getting beat by the heat.

Athletes

Meet the Team

Our athletes

24.05.08

Emil Johansson

Meet Emil Johansson, an icon from the mountain bike and slopestyle-world.

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Our athletes

23.10.27

Alexey Vermeulen

Meet Alexey Vermeulen, the 26-year-old dachshund-loving former WorldTour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the WorldTour for dirt and knobby tires in 2018. Alexey is on the Sweet Protection road-cycling team. Meet the American!

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Our athletes

23.10.27

Ivar Slik

Ivar Slik, 30 years old, fell in love with cycling as a child. After ten years in professional road cycling, in continental and pro continental teams, he decided to take on a new challenge and start competing in the most exciting gravel races around the world.

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Our athletes
Newsroom

24.01.24

Uno-X Mobility & Sweet Protection

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.

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Need some help? Check out our guides!

Guides

What sunglasses should I get?

Find the perfect pair of eyewear from Sweet Protection to complete your look.

Guides

Gear Guide - Biking

We all know that having the right gear can make all the difference when it comes to comfort, performance, and safety on the road or trail.

Guides

Gear Guide - Snow

Get ready for winter adventures with the right gear! Explore our selection of ski & snowboard helmets, eyewear and protection.