1. Background
Active Brands AS (org. no. NO 995 767 813), with its registered address at Nydalsveien 24, 0484 Oslo, Norway (hereinafter referred to as "Active Brands"), operates a customer club program across its brands, including Kari Traa, Johaug, Dæhlie, Sweet Protection and any other brands under Active Brands AS that may be added later ("the Brands"). By becoming a member of the Active Brands customer club, customers gain access to benefits when purchasing products through the official websites of the Brands.
These Membership Terms constitute an agreement for membership in the Active Brands customer club between the individual member (hereinafter referred to as "the member") and Active Brands. These Membership Terms are considered accepted when the customer joins the Active Brands customer club.
These Membership Terms apply to all members of the Active Brands customer club from 15 October 2023 and replace all previously applicable membership and user terms from this date.
2. Establishment of membership in the Active Brands customer club
Membership in the Active Brands customer club is established by registering a profile on "My Account" on the Active Brands websites ("My Account") and accepting these Membership Terms. See the separate Terms of Use for the user profile.
Membership is personal, and only the registered member has the right to use the membership and its associated benefits. Membership in the Active Brands customer club is only available to individuals over 18 years of age.
Membership is granted to only one person per membership number, and only natural persons can become members. A person cannot have more than one membership profile. Membership is registered with an e-mail address provided by the member. Membership will be confirmed by e-mail, and access is granted via My Account.
There is no fee to join the Active Brands customer club.
3. Member communication, consent and processing of personal data
Active Brands will store and process the personal data necessary for Active Brands to comply with this agreement on the provision of the Active Brands customer club. The information provided will also be used for communication about membership in the Active Brands customer club. On My Account, it is also possible to consent to receive marketing communication, including information and offers via e-mail, mobile and digital ads. Consent can be withdrawn at any time.
For additional information on Active Brands' processing of your personal data and your rights in this regard, please refer to the Active Brands Privacy Policy.
4. Membership benefits
Membership in the Active Brands customer club includes benefits from the associated brands, such as early access to free shipping, sales and exclusive discounts. For a complete and updated list of benefits, visit one of the Brands' websites and log in to My Account.
5. Use of account
Members are responsible for maintaining the confidentiality of their password and account and are fully responsible for all activities that occur under their password or account. Members should immediately inform Active Brands customer service (see section 13) of any unauthorized use of their password or account or any other security breach.
Members agree not to display, distribute, license, perform, publish, reproduce, duplicate, copy, create derivative works from, modify, sell, resell, exploit, transfer or upload for commercial purposes any part of the Active Brands customer club. The transfer, sale or trade (or attempted transfer, sale or trade) of exclusive member offers, and any misrepresentation of facts related to this, may result in the cancellation of the member's account.
6. Changes to the Membership Terms
Active Brands reserves the right to make changes to these Membership Terms, including if:
required by law, guidance or directive from applicable authorities,
changes are made to the Active Brands customer club that require such changes,
changes are made to Active Brands' brands, or for other objective reasons.
Such changes may include adding new brands or changing the procedure for registering membership.
You will be informed of changes in a timely manner via My Account. Significant changes to the Membership Terms will be communicated by e-mail or in another appropriate manner. If you do not accept the changes, you can terminate your membership at any time.
7. Termination of membership
You can terminate your membership at any time by contacting us (see section 13).
Termination of membership, for any reason, means that you no longer have access to the Active Brands customer club. If you have terminated your membership, you can rejoin by registering on the Brands' official websites.
Active Brands reserves the right to terminate your membership with six months' notice. Any such notice will be sent by e-mail, text message or through other contact channels.
If your membership is terminated due to circumstances related to a country's legislation, a court decision or a prohibition from a country's public authorities, Active Brands will, to the extent permitted by law, not be held liable for any losses to the individual member resulting from this termination. Active Brands will, as far as possible, inform affected members as soon as possible if the circumstances described in this section occur.
8. Misuse of membership
In accordance with applicable Norwegian law, Active Brands may hold you responsible for misuse of membership that violates these Membership Terms or applicable law. This means that we may be entitled to compensation for direct losses you have caused us through such actions.
In the event of misuse of the membership or benefits, Active Brands reserves the right to exclude the member in question from the program. Such misuse may include, but is not limited to, behavior that is harassing or shows a lack of respect for employees or partners, as well as criminal actions or actions generally considered immoral, unethical or in violation of these Membership Terms.
Active Brands may cancel your membership if there are special reasons for doing so, including if we determine that you (a) are not eligible to be a member (for example because you are under 18 years old), (b) have not used your account for more than two years, (c) have violated terms, conditions, laws or regulations, or (d) have otherwise misused your membership.
9. Force majeure – events beyond our control
Active Brands is not responsible for loss or damage resulting from events beyond our control, including changes in legislation, government actions, acts of war, strikes, blockades, boycotts, lockouts, pandemics or other similar events.
10. Liability
You are entitled to compensation for direct economic loss if the loss is due to circumstances within Active Brands' control.
Membership in the Active Brands customer club is provided "as is" and "as available". To the fullest extent permitted by applicable law, Active Brands disclaims all warranties of any kind, express, implied or statutory, regarding the Active Brands customer club, including those related to fitness for a particular purpose and non-infringement.
Please keep a copy of these Membership Terms for your records, and check the website regularly for any changes.
11. Transfer of this agreement
Active Brands has the right to transfer this membership agreement to another company that will continue to operate the Active Brands customer club.
12. Choice of law
These Membership Terms are governed by Norwegian law.
13. Questions or complaints
If you have questions or complaints regarding the Active Brands customer club or these Membership Terms, you can contact customer service by submitting a request via our contact form.
You can also contact the Norwegian Consumer Authority, or the consumer authority in your country, with any complaints. However, we would prefer that you first get in touch with Active Brands so that we can try to resolve the issue together.
Last updated: October 8th, 2026