Jake Hopfinger
Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.
Now, he spends much of his winters at Jackson Hole Mountain Resort, hunting powder, big lines and fun features. Wow fact: Jake was the first to land a double backflip into Corbet's Couloir!
What is on Jake’s gear list?
Switcher Mips Helmet
An award-winning, groundbreaking and versatile all-mountain helmet.
Switcher Mips Helmet
An award-winning, groundbreaking and versatile all-mountain helmet.
Freeride Skiing
Jackson Hole Mountain Resort
Located in Teton Village, Wyoming, Jackson Hole is a family-owned, iconic mountain destination. Known for its legendary powder and 1,262 meters of vertical terrain, it offers exceptional skiing across 10 square kilometers of terrain for all skill levels. Neighboring Grand Teton and Yellowstone National Parks, and situated in the Bridger-Teton National Forest, Jackson Hole is a unique global destination.
Stronger. Lighter. Better.
24.11.04
Athletes
On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.
Read more
24.09.25
Simon Hillis
Born in Bali, Indonesia, Simon Hillis is an accomplished skier who began his journey on the slopes at just three years old. After moving to Rossland, British Columbia, he grew up skiing at RED Mountain, quickly demonstrating his exceptional talent and passion for the sport by excelling in several junior competitions in Northern America.
Read more
24.09.17
Alexander Steen Olsen
Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.
Read more