Discover Sweet

Our athletes
24.05.21

Athletes

On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.

Newsroom
24.05.28

Unbound Gravel

It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”

Our athletes
24.05.22

Aniol Serrasolses

Aniol Serrasolses is a professional kayaker known for his daring expeditions and exceptional skills on the water.

Our athletes
24.05.28

Harald Philipp

Harald Philipp stands as a luminary figure in the realm of mountain biking, renowned for his unparalleled skill, daring spirit, and profound passion for exploring the world's most challenging terrain.

Our athletes
24.05.08

Emil Johansson

Hailing from Sweden, meet Emil Johansson, often considered an icon when it comes to mountain biking and slopestyle riding. When you talk to his peers, they will refer to him in a league of his own, within no one above or beneath. Johansson has swiftly risen through the ranks of the mountain biking world, captivating audiences with his remarkable skills, innovative style, and unwavering passion for the sport and up-and-coming young guns. 


Newsroom
24.04.05

New Team Rider Emil Johansson

Sweet Protection announces a new partnership with Johansson, one of his generation's most prominent MTB riders, Emil Johansson.

Our athletes
24.04.04

Wiley Miller

Wiley Miller is a legend in the ski world who originally grew up in Billings, MT. Wiley's work as a competitive and film athlete, as well as background in product development and design, has had a profound effect on the industry and sport for the past decade.

Our athletes
24.04.04

Ben Richards

Born in California but raised in Wanaka, Ben spent years racing before making the switch to freeride competition in 2019. His results include a win at the Verbier FWQ 4* in 2022 and a second-place finish at The North Face FWQ 4* at the Remarkables. In 2024, Ben will make his debut as a Freeride World Tour Rookie, and we couldn’t be more stoked to support you hunting podiums and adreniline rush!

Guides and Technology
24.04.10

Sunglasses Guide

The key factor in achieving optimal vision in difficult light conditions is selecting the right lens and its lens technology. At Sweet Protection, we have created our own proprietary lens technology, known as RIG® Lens Technology, developed in Norway to deal with the most difficult light conditions.

Guides and Technology
24.04.10

Goggles Guide

Finding the right goggle for your helmet can be confusing! Let us help you out. All our helmets are designed with an adapted fit so they fit our goggles perfectly and give you the best possible vision for when you’re charging hills or hunting knee-deep powder.

Our athletes
24.03.01

Sebastian Breuer

European MTB Marathon champion, he is poised to conquer new frontiers in ultra-distance racing in the coming years. Seb thrives on pushing his limits and riding with unwavering determination, making him an valuable member of our team.

Newsroom
24.03.13

Redeemer 2Vi® Mips Helmet wins Design & Innovation Award 2024

Sweet Protection’s Redeemer 2Vi® Mips time trial helmet won the 2024 Design & Innovation Award in the category of “Equipment Road”. Considered to be the Oscars of the bike and outdoor industry the Redeemer was especially highlighted for its excellent design, ease of use and aerodynamic benefits. This led to a strong impression of its performance for the jury ultimately awarding it as the best in the category.

Our athletes
24.04.04

Ragnhild Mowinckel

Meet Ragnhild Mowinckel - Two time Olympic Medalist, World Championship medalist and World Cup Winner. We're proud to have her at our team!

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