Discover Sweet

Sweet Protection is proud to partner up with From the Ground Up project, providing helmets and eyewear to the team.

Jesper has garnered significant attention for his performances in both the Winter Paralympics and the World Para Alpine Skiing Championships.

Meet Timon, a Norwegian alpine ski racer specializing in slalom and giant slalom. Born in Norway, Haugan has emerged as a prominent figure in the sport over recent years.

Sam has been a notable figure in alpine skiing from a young age. He made his World Cup debut in 2019 and has represented the United States in various international competitions, including the World Cup and FIS Alpine World Ski Championships.

Meet Thea, one of the strongest ski racers in the world. Growing up in Norway, she started skiing at a young age for Hakadal IL and now inspires many young athletes in the region with her dedication to the sport.

Join us in following our athlete Sebastian Breuer as he sets out on what he calls “the biggest challenge I've ever faced in terms of my sporting activites.”

Oslo, June 24th, 2024 - Sweet Protection, the renowned Norwegian brand, is set to unveil its exciting new highlights for Spring/Summer 2025. Known for crafting high-quality protective gear for various action sports disciplines that combine top-tier protection performance, innovative designs, comfort and performance, Sweet Protection is proud to announce its latest innovation - a newly developed MTB full-face helmet platform.

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.

Celeste has a rich and diverse background, having lived in and explored various parts of the world. She spent most of her life growing up on the picturesque West Coast of British Columbia. Initially a dedicated ski racer for a decade, Celeste eventually transitioned to the thrill of powder and backcountry skiing. Her time at university in Alberta ignited a deep passion for long days exploring the backcountry and the majestic Canadian Rockies.

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Scandinavia; Uno-X Mobility. We are proud to support the team with helmets and eyewear as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2024.

It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”

Aniol Serrasolses is a professional kayaker known for his daring expeditions and exceptional skills on the water.