Press Release: FW 25/26

Oslo, November 12th, 2024 - Sweet Protection, the renowned Norwegian brand, unveils its exciting new highlights for Fall/Winter 25/26.

Featuring new products, updated designs, and fresh colorways. The new Daymaker Mips Helmet provides protection, style, and comfort, so that skiers rippin’ the powder or carving the groomers. The new line of back protectors offers superior comfort as well as an improved level of protection. With a palette of five new colorways and innovations in protection, Sweet Protection once again demonstrates their commitment to style, safety and performance.

The Fall/Winter 25/26 collection will be available from October 2025.

Covered in this press release:

• Fresh Colors

• Daymaker Mips Helmet

• Back Protectors

• Empowering Retail Partners

The 25/26 lineup introduces five new colorways across selected helmets, bringing versatility and vibrancy to the slopes. Cream and Maze Green echo Sweet Protection’s Nordic heritage, while Breeze Blue and Sunburst inject playful energy. The long-term addition of Heather offers Juniors a unique and standout look.

Signature pieces such as the Trooper 2Vi® Mips Helmet will drop in Maze Green and Cream, emphasizing freeriding’s natural aesthetics. Racers, meanwhile, can select the Volata 2Vi® Mips Helmet in Cream or make a statement with Sunburst, which also graces the Trooper 2Vi® SL Mips Helmet. Additionally, Henrik Kristoffersen’s refreshed Signature Design will be available for both models, with a matching Clockwork MAX RIG® Reflect Goggle for a cohesive look.

The new colors extend to goggles, offering seamless mix-and-match opportunities. With the RIG® Quartz Lens, every skier and snowboarder can conquer the slopes with enhanced visibility in even the flattest light. This lens is available across popular models like the Connor RIG® Reflect, Durden RIG® Reflect or Boondock RIG® Reflect Goggles.

A great day on the slopes starts with the right gear. With the all-new Daymaker Mips Helmet, skiers and snowboarders can embrace every moment on the mountain with confidence. This helmet is the perfect blend of safety, functionality, and comfort, retailing for €149. Featuring the Mips safety system and a robust 2-shell in-mold construction, it combines lightweight durability with advanced protection against rotational forces during impact. All Sweet Protection helmets are designed with “Adapted Fit”, providing perfect fit between your Sweet Protection goggles, while enhancing ventilation through the helmet which reduces fogging and increases performance. With 13 interconnected vents, hot air evacuates quickly, and removable earpads offer personalized comfort and style for varying conditions. A durable, replaceable strap secures the goggle, and a competitive price point makes the Daymaker an accessible choice for all skiers and snowboarders.

The helmet will be available in six colors and three sizes: S/M (53-56cm), M/L (56-59cm) and L/XL (59-61cm). Certified to EN 1077 and ASTM 2040, it delivers optimal protection and performance.

To complement its product advancements, Sweet Protection introduces new Point of Sale (POS) and Shop-in-Shop (SIS) tools. Helmet and goggle displays, countertop stands, and product glorifiers make it easier than ever for retailers to present Sweet Protection’s premium gear in an engaging and consistent way across all touchpoints.

From backcountry freeride adventures with the Trooper 2Vi® Mips Helmet to all-day slope sessions with the Daymaker Mips Helmet, Sweet Protection’s Fall/Winter 25/26 collection equips skiers and snowboarders for every terrain and challenge. With innovative designs and a focus on performance and safety, Sweet Protection is your ultimate partner for the entire mountain.

PRESS CONTACTS:

Sweet Protection | Pascal Herrmann |

pascal.herrmann@sweetprotection.com |

+47 46708410

For Europe

superneo communication | Lucas Schwarzer | lucas.schwarzer@superneo.de |

+49 151 221 608 48

For North America

MeteoritePR.com | Eric Henderson | ehenderson@MeteoritePR.com | +1 307 690 2984