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Sweet Protection and Waypoint Outdoor
Industry Leaders Look To Expand U.S., Canada Footprint With Elite Sales Agency
Sweet Protection Partners with Waypoint Outdoor to Accelerate North American Growth
Oslo, Norway – 20/08/2025
- Sweet Protection, the industry leader in high-performance helmets, eyewear, body protection, and technical apparel, announced today that it has named Waypoint Outdoor as its master sales agency for North America. By partnering with this premier nationwide sales group, the renowned Scandinavian brand will significantly strengthen its presence and market reach in the United States and Canada.
From 1st of September, Waypoint Outdoor will serve as the master sales agency for Sweet Protection across North America, consolidating the brand’s sales operations and replacing its previous independent-rep model. Based in Seattle, Waypoint Outdoor is the outdoor industry’s largest sales organization and has worked with leading brands including Helly Hansen, Smartwool, NEMO and Arc'teryx.
“This collaboration gives us a larger team, a best‑in‑class go‑to‑market model, and a broader reach, enabling us to grow and strengthen our relationships across the territory"
— Erik Hegbom, General Manager Sweet Protection
About Waypoint Outdoor
Waypoint Outdoor is a leading nationwide sales and marketing agency representing top-tier brands in the outdoor industry. Known for its strategic approach and extensive market expertise, Waypoint helps brands grow their presence and build strong retail partnerships across the United States.
“Our team is eager to introduce Sweet Protection to new retail partners and help expand their footprint across North America."
— Bob Holding, Waypoint CEO
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