Jesper Tjäder
Meet Jesper, the Swedish freeski sensation known for his unmatched creativity in the sport. He grew up in Östersund, Sweden, and started skiing at an early age in Åre, Swedens biggest ski resort - where he now also lives.
Jesper is a well-known name in the freeski world, having significantly influenced the progression of the sport by performing tricks and building features that once seemed impossible. Over the years, he has competed in major events like the Winter Olympics, X-Games, World Cups, FIS competitions, Red Bull Playstreets, and Swatch Nines, earning a list of medals and impressive results that is legit too long to present in this text.
The last couple of years, Jesper’s focus has been on organizing and promoting events that highlights the creativity and fun in the sport, rather than the competition side of it, including his own event, Red Bull Unrailistic.
"25 years of Sweet Protection, my 15 with the brand, and a design that brings back the original horns. It remembers where we started."
— Jesper Tjäder
Looper Mips Helmet x Jesper Tjäder
The horns return. This signature design pays tribute to where it all began, reimagining the look of our very first helmet and its unmistakable horn details, while delivering modern protection in a clean, confident package.
Freeride Skiing
Red Bull Unrailistic
Can you rail a loop? Slide a giant rainbow rail or a cinnamon-bun rail? These are just a few of the unique features Jesper has envisioned - and brought to life. Since 2023, Jesper has invited some of the best freeskiers in the world to compete on the ultimate course featuring enormous, never-before-seen rail setups in the event called Unrailistic.
Red Bull Unrailistic
Can you rail a loop? Slide a giant rainbow rail or a cinnamon-bun rail? These are just a few of the unique features Jesper has envisioned - and brought to life. Since 2023, Jesper has invited some of the best freeskiers in the world to compete on the ultimate course featuring enormous, never-before-seen rail setups in the event called Unrailistic.
Stronger. Lighter. Better.
Explore the Sweet-universe.
25.12.10
Athletes
On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.
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Uno-X Mobility & Sweet Protection
Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.
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Eirik Hansen
Meet Eirik Hansen, an icon from the whitewater kayaking and expedition kayaking-world.
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24.09.20
Jake Hopfinger
Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.
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