New Arrivals

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.

Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.

Meet Timon, a Norwegian alpine ski racer specializing in slalom and giant slalom. Born in Norway, Haugan has emerged as a prominent figure in the sport over recent years.

Meet Tommy Ford - Tommy is widely considered one of the fastest movers in ski racing, and we're proud to have him at our team.

Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.