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Limited Edition

Hyper GO GO GO

Meet the Hyper Violet Collection, a vibrant and bold color drop designed to make you stand out.

Explore the Hyper Violet Collection:
Hyper Violet

Mountain Bike

Hyper Violet

Road

Hyper Violet

Whitewater

Hyper Violet Collection

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New Colorways

Brand-New

The Full-Face Line

Upgrade Your Gear

New Colorways

Brand-New

The Full-Face Line

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Athletes

Meet the Team

Our athletes

25.03.10

Vali Höll

Meet Valentina Höll, a gifted Austrian rider who has revolutionized downhill mountain biking. Learn more about this extraordinary athlete here.

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Our athletes

25.03.05

Emil Johansson

Meet Emil Johansson, an icon from the mountain bike and slopestyle-world.

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Our athletes

25.02.14

PAS Racing

PAS Racing is a gravel racing team with a unique vision: to merge their deep love for racing and performance with a global community. Creating an environment where talent and ambition meet in an engaging display of athleticism and friendship. Consisting of 18 riders from all around the world, coming from diverse backgrounds, PAS racing was brought together to inspire.

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Our athletes

24.09.30

Alexey Vermeulen

Meet Alexey, the dachshund-loving former World Tour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the World Tour for dirt and knobby tires in 2018. Meet the American!

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Our athletes
Newsroom

25.04.09

Uno-X Mobility & Sweet Protection

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.

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