Discover Sweet

Join us in following our athlete Sebastian Breuer as he sets out on what he calls “the biggest challenge I've ever faced in terms of my sporting activites.”

Oslo, June 24th, 2024 - Sweet Protection, the renowned Norwegian brand, is set to unveil its exciting new highlights for Spring/Summer 2025. Known for crafting high-quality protective gear for various action sports disciplines that combine top-tier protection performance, innovative designs, comfort and performance, Sweet Protection is proud to announce its latest innovation - a newly developed MTB full-face helmet platform.

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.

It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”

Aniol Serrasolses is a professional kayaker known for his daring expeditions and exceptional skills on the water.

Harald Philipp stands as a luminary figure in the realm of mountain biking, renowned for his unparalleled skill, daring spirit, and profound passion for exploring the world's most challenging terrain.

Sweet Protection announces a new partnership with Johansson, one of his generation's most prominent MTB riders, Emil Johansson.

Meet Emil Johansson, an icon from the mountain bike and slopestyle-world.

Wiley Miller is a legend in the ski world who originally grew up in Billings, MT. Wiley's work as a competitive and film athlete, as well as background in product development and design, has had a profound effect on the industry and sport for the past decade.

Born in California but raised in Wanaka, Ben spent years racing before making the switch to freeride competition in 2019. His results include a win at the Verbier FWQ 4* in 2022 and a second-place finish at The North Face FWQ 4* at the Remarkables. In 2024, Ben will make his debut as a Freeride World Tour Rookie, and we couldn’t be more stoked to support you hunting podiums and adreniline rush!

Meet Ragnhild Mowinckel - Two time Olympic Medalist, World Championship medalist and World Cup Winner. We're proud to have her at our team!

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.