Discover Sweet

On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.

Finding the right goggle for your helmet can be confusing! Let us help you out. All our helmets are designed with an adapted fit so they fit our goggles perfectly and give you the best possible vision for when you’re charging hills or hunting knee-deep powder.

First product in Sweet Protection’s new Professional Rescue category: A New Multi-Role Rescue Helmet Developed for Those Who Protect Others

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.

Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.

Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Scandinavia; Uno-X Mobility. We are proud to support the team with helmets and eyewear as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2024.

Meet Eirik Hansen, an icon from the whitewater kayaking and expedition kayaking-world.

Meet Emil Johansson, an icon from the mountain bike and slopestyle-world.

Meet Jesper, the Swedish freeski sensation known for his unmatched creativity in the sport. He grew up in Östersund, Sweden, and started skiing at an early age in Åre, Swedens biggest ski resort - where he now also lives.