On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.
First product in Sweet Protection’s new Professional Rescue category: A New Multi-Role Rescue Helmet Developed for Those Who Protect Others
Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.
Meet Valentina Höll, a gifted Austrian rider who has revolutionized downhill mountain biking. Learn more about this extraordinary athlete here.
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Scandinavia; Uno-X Mobility. We are proud to support the team with helmets and eyewear as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2024.
Meet Eirik Hansen, an icon from the whitewater kayaking and expedition kayaking-world.
Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.
Born in Bali, Indonesia, Simon Hillis is an accomplished skier who began his journey on the slopes at just three years old. After moving to Rossland, British Columbia, he grew up skiing at RED Mountain, quickly demonstrating his exceptional talent and passion for the sport by excelling in several junior competitions in Northern America.
Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.
Jesper has garnered significant attention for his performances in both the Winter Paralympics and the World Para Alpine Skiing Championships.
Jared is an accomplished American alpine ski racer, specializing in speed events such as downhill and super-G. In his childhood, he played lacrosse and golf, and competed in both skiing and snowboarding before fully committing to ski racing.
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