Live to Play another Day

The 25 Years Collection

Live to Play Another Day

25 Years of Superior Equipment

Life’s too short for anything but sweet adventures, and for the last 25 years, we’ve been crafting gear that keeps you safe for those epic moments. Our anniversary collection features seven unique, hydro-dipped pieces that are one-of-a-kind – no two are alike, just like your wild stories.

Live to Play Another Day

25 Years of Superior Equipment

Life’s too short for anything but sweet adventures, and for the last 25 years, we’ve been crafting gear that keeps you safe for those epic moments. Our anniversary collection features seven unique, hydro-dipped pieces that are one-of-a-kind – no two are alike, just like your wild stories.

Find your gear

Trusted Dealers

This exclusive collection is available only at SweetProtection.com and through carefully selected dealers worldwide. Locate your nearest store here.

Find your gear

Trusted Dealers

This exclusive collection is available only at SweetProtection.com and through carefully selected dealers worldwide. Locate your nearest store here.

The New Line of

Back Protectors

Our new Back Protector 2.0 series with 3S™ (Sweet Shock Shield) technology combines cutting-edge protection with all-day comfort.

Wear The mark

Brandwear

Updated designs, same bold spirit. Clean lines and durable comfort that carry the Sweet Protection mark anywhere.

The New Line of

Back Protectors

Our new Back Protector 2.0 series with 3S™ (Sweet Shock Shield) technology combines cutting-edge protection with all-day comfort.

Wear The mark

Brandwear

Updated designs, same bold spirit. Clean lines and durable comfort that carry the Sweet Protection mark anywhere.

Athletes

Meet the Team

Our athletes

25.05.27

Athletes

On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.

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Our athletes

24.09.17

Henrik Kristoffersen

Norwegian World Cup alpine ski racer, current slalom World Champion and Olympic medalist.

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Our athletes

24.09.13

Jesper Tjäder

Meet Jesper, the Swedish freeski sensation known for his unmatched creativity in the sport. He grew up in Östersund, Sweden, and started skiing at an early age in Åre, Swedens biggest ski resort - where he now also lives.

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Our athletes
Newsroom

25.06.22

Uno-X Mobility & Sweet Protection

Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.

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Our athletes

25.04.23

Vali Höll

Meet Valentina Höll, a gifted Austrian rider who has revolutionized downhill mountain biking. Learn more about this extraordinary athlete here.

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Our athletes

25.02.14

PAS Racing

PAS Racing is a gravel racing team with a unique vision: to merge their deep love for racing and performance with a global community. Creating an environment where talent and ambition meet in an engaging display of athleticism and friendship. Consisting of 18 riders from all around the world, coming from diverse backgrounds, PAS racing was brought together to inspire.

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Our athletes

25.03.05

Emil Johansson

Meet Emil Johansson, an icon from the mountain bike and slopestyle-world.

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