Coming soon for Bike, Cycling and Summer
The new arrivals for the season is coming up soon. Check out the best helmets, protection, eyewear and apparel that will keep you safe and confident to live to play another day.
Helmets Launching this Season
Check out our completely redesigned and brand-new helmets for the season.
Falconer 2Vi® Mips Helmet
When speed matters and hundredths of a second can make the difference, The Falconer 2Vi Mips and Falconer Aero 2Vi Mips gives you the extra edge with improved wind tunnel tested aerodynamics that decrease drag in multiple head/body positions.
Promuter Mips Helmet
The Promuter Mips Helmet represent sleek urban minimalist design. Clean lines, low profile, and an understated style steal the show but sit on a foundation of innovative technology designed to protect the modern commuter.
Bushwacker 2Vi® Mips Helmet
The Bushwhacker 2Vi Mips is our flagship mountain bike helmet - Lighter, lower volume, and improved protection technology. Triple certified to new e-bike standard impact resistance, increased coverage and ventilation, eyewear integration, out of the box fit, and a sleek, modern, understated look and feel.
The New Durden MTB Goggles
The Durden is a brand-new MTB goggle with minimum frame and maximum field of vision. This goggle features a new way of mounting the goggle strap, where the strap is on the outside of the frame, making sure you get the best possible fit to both our Fullface- and Trail/Enduro specific helmets. To maximise the ventilation while pedalling hard, these goggles have been created with no vent foam.
The New Sweet Shock Shield Protection
Our line of elbow-, shin- and knee protection have been upgraded with a completely new 3S-technology (Sweet Shock Shield). A brand-new selection of joint protectors for light to hardcore biking and kayaking. Increased comfort, improved ventilation and lighter protection for optimal performance are just some of the benefits with our new technology.
Our Eyewear Collection
Memento
Shinobi
Ronin
Durden MTB Goggle
Firewall MTB Goggle
Tachi
Heat
Memento
The Memento sport performance sunglasses represents progressive and casual styling within the sport performance sunglasses collection. Poor vision shall no longer be your master.
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Shinobi
The Shinobi sport performance sunglasses is our aggressive Premium-model with solid lens attachment for high speed activities. Poor vision shall no longer be your master.
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Ronin
The Ronin sport performance sunglasses are especially designed for high-intensity sport activities, but you can also wear these in confidence for everyday use. The Ronin sport performance sunglasses also comes in a Max-version.
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Durden MTB Goggle
The Durden is a brand-new MTB goggle with minimum frame and maximum field of vision. This goggle features a new way of mounting the goggle strap, where the strap is on out outside of the frame, making sure you get the best possible fit to both our Fullface- and Trail/Enduro specific helmets. There is no vent foam for maximum ventilation when pedaling hard.
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Firewall MTB Goggle
The Firewall is a cylindrical injection molded single lens goggle in a robust and retro looking design offering best-in-class field of vision. This goggle is made for the more gravity or race fed kind of biking, offering extended ventilation and a perfect fit to both our Fullface- and Trail/Enduro specific helmets.
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Tachi
The Tachi Sunglasses have inherited a lot of the best and premium features from our Sport Performance Sunglasses, however comes with more of a casual and classy expression for everyday use.
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Heat
Striking the perfect balance between sport and fashion, the Heat Sunglasses thrives equally well in action as in the best coffee bars in town.
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MTB Apparel Collection
The Hunter Collection is perfectly tailored for mountain biking - heavy on articulation and function-first solutions for both men and women. The specific demands of staying cool going up, and warm and protected going down are all met with this collection.
Road Apparel Collection
The Crossfire collection is for the road-biker that doesn't always know what the day will bring. Classic bike wear designed for functionality without compromising on style.
Supreme Performance
Trusted by our athletes, these are our best-selling products.
Stronger. Lighter. Better. Introducing the next generation helmet technology platform. Engineered to outperform in performance and comfort without compromising on weight and volume.
The Bushwhacker 2Vi® Mips is our flagship mountain bike helmet - Lighter, lower volume, and improved protection technology. Triple certified to new e-bike standard impact resistance, increased coverage and ventilation, eyewear integration, out of the box fit, and a sleek, modern, understated look and feel.
RIG® is a revolutionary lens technology developed by Sweet Protection to provide superior contrast enhancing vision with minimum color distortion.