Kings & Queens brings skiers and snowboarders together to celebrate the sports that we all love in freeride-mecca Jackson Hole. Check out the Sweet-athletes riding now!
Everything we do begins and ends with passion. It unites us in our urge to explore and challenge ourselves - our desire to embrace the moment and feel alive. To "Live to Play Another Day" is to live out your passion, pushing your limits no matter where you choose to play.
He got his first pair of skis in January 1999. He started skiing in Marikollen Skisenter, a small hill about 5 minutes from where he grew up, in Rælingen, Norway.
Igniter 2Vi® Helmet Wins Best Ski Helmet Overall by Forbes
Igniter 2Vi® Helmet by Sweet Protection wins best ski helmet overall by Forbes magazine, calling it “A Lightweight, Low Volume Helmet With Advanced Protection.”
RIG® is a revolutionary lens technology developed by Sweet Protection to provide superior contrast enhancing vision with minimum color distortion.
U.S. Alpine Racing Veteran Tommy Ford joins the Sweet Protection family
We are proud that three-time Olympian and veteran World Cup alpine ski racer Tommy Ford is trusting our helmets and goggles the coming seasons.
Stronger. Lighter. Better. Introducing the next generation helmet technology platform. Engineered to outperform in performance and comfort without compromising on weight and volume.
Designed by Jesper Tjäder. Made by Sweet Protection.
Sweet Protection has partnered with world-renowned freeskier Jesper Tjäder to design his very own limited edition Looper Mips helmet and Boondock RIG® Reflect goggle. Available soon in limited quantities.
Rocker and Wanderer Virginia Tech Award
Our paddle helmets have been ranked best in class by the renowned authority for helmet testing: The Virginia Technical University Biomechanics Laboratory.