From the Ground Up
Sweet Protection is proud to partner up with From the Ground Up project, providing helmets and eyewear to the team.
From the Ground Up started as a project intended to inspire cyclists of all ability levels to step outside of their comfort zones. In it’s 4th season, Ryan Petry and our team athlete, Alexey Vermeulen, have come to realize how important the power of community is when taking on monumental challenges.
Keep reading to see what the founders have to say about the project and how the team did at SBT GRVL.
SBT GRVL
“FTGU has given me a new viewpoint from which I enjoy racing. I get to be competitive on race day, but also build community in my sport and have a positive impact way beyond my results.”
— Alexey Vermeulen
Gravel Gear
Back in Stock
Back in Stock
Stronger. Lighter. Better.
24.06.25
Uno-X Mobility & Sweet Protection
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Norway; Uno-X Pro Cycling Team. They are using our helmets, eyewear, and off-bike wear for the upcoming seasons. We are proud to support the team as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2023.
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24.08.30
Grand Tour 2024
Sweet Protection is one of the main partners of the first UCI Pro Cycling Team from Scandinavia; Uno-X Mobility. We are proud to support the team with helmets and eyewear as they aim to make their mark in the major pelotons and compete in the prestigious Tour de France 2024.
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24.06.25
Unbound Gravel
It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”
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24.05.28
New Team Rider Emil Johansson
Sweet Protection announces a new partnership with Johansson, one of his generation's most prominent MTB riders, Emil Johansson.
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