Jared Goldberg
Jared is an accomplished American alpine ski racer, specializing in speed events such as downhill and super-G. In his childhood, he played lacrosse and golf, and competed in both skiing and snowboarding before fully committing to ski racing. He made his World Cup debut in 2014 and has represented the United States in multiple Winter Olympics and World Championships. Jared is known for his fearless approach to skiing and his ability to navigate some of the most challenging courses with speed and precision. His career highlights include several top-10 finishes in World Cup events and strong performances in major international competitions.
Career Highlights
Olympics
11th, SC, Sochi, 2014
19th, GS, Sochi, 2014
20th, DH, Pyeongchang, KOR, 2018
36th, AC, Pyeongchang, KOR, 2018
World Championships
Teams: 2015, 2017, 2019, 2021, 2023
15th, SG, Cortina, ITA, 2021
World Cup
Best Finish: 4th, DH, Kitzbühel, AUT, 2023
9th, DH, Val Gardena, ITA, 2022
6th, DH, Val Gardena, ITA, 2020
9th, DH, Kvitfjell, NOR, 2019
9th, DH, Val Gardena, ITA, 2017
U.S. Championships
U.S. DH Champion, Aspen, Colo., 2021
U.S. DH Champion, Copper Mountain, CO 2013
3rd in GS at U.S. Championships, 2014
2nd in SG at U.S. Championships, 2013
3rd in SG at U.S. Championships, 2012
Career Highlights
Olympics
11th, SC, Sochi, 2014
19th, GS, Sochi, 2014
20th, DH, Pyeongchang, KOR, 2018
36th, AC, Pyeongchang, KOR, 2018
World Championships
Teams: 2015, 2017, 2019, 2021, 2023
15th, SG, Cortina, ITA, 2021
World Cup
Best Finish: 4th, DH, Kitzbühel, AUT, 2023
9th, DH, Val Gardena, ITA, 2022
6th, DH, Val Gardena, ITA, 2020
9th, DH, Kvitfjell, NOR, 2019
9th, DH, Val Gardena, ITA, 2017
U.S. Championships
U.S. DH Champion, Aspen, Colo., 2021
U.S. DH Champion, Copper Mountain, CO 2013
3rd in GS at U.S. Championships, 2014
2nd in SG at U.S. Championships, 2013
3rd in SG at U.S. Championships, 2012
“I have crashed more times ski racing than I can count. Downhill racing on the World Cup requires commitment to finding the limit. I’m thrilled to be working with Sweet Protection, and knowing I have a Sweet helmet on gives me the confidence to push to ski my best. ”
— Jared Goldberg
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24.11.04
Athletes
On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.
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24.09.20
Jake Hopfinger
Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.
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24.09.25
Simon Hillis
Born in Bali, Indonesia, Simon Hillis is an accomplished skier who began his journey on the slopes at just three years old. After moving to Rossland, British Columbia, he grew up skiing at RED Mountain, quickly demonstrating his exceptional talent and passion for the sport by excelling in several junior competitions in Northern America.
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24.09.17
Alexander Steen Olsen
Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.
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