Oppdag Sweet

Join us in following our athlete Sebastian Breuer as he sets out on what he calls “the biggest challenge I've ever faced in terms of my sporting activites.”

Oslo, June 24th, 2024 - Sweet Protection, the renowned Norwegian brand, is set to unveil its exciting new highlights for Spring/Summer 2025. Known for crafting high-quality protective gear for various action sports disciplines that combine top-tier protection performance, innovative designs, comfort and performance, Sweet Protection is proud to announce its latest innovation - a newly developed MTB full-face helmet platform.

Sweet Protection er en av hovedpartnerne til det første UCI Pro Cycling-laget fra Norge; Uno-X Mobility. De kommende sesongene vil laget bli sett i våre hjelmer, briller og casual klær. Vi er stolte av å støtte laget når de markerer seg i de største sykkelrittene og deltar i det prestisjefylte 2023 Tour de France.

It’s the spirit that 4,000 riders bring with them to the Flint Hills of Kansas for one weekend each spring; the spirit of an event that began with 34 participants in 2006 and now stands as the “World’s Premier Gravel Event.”

Aniol Serrasolses er en profesjonell elvepadler kjent for sine dristige ekspedisjoner og eksepsjonelle ferdigheter på vannet.

Harald Philipp stands as a luminary figure in the realm of mountain biking, renowned for his unparalleled skill, daring spirit, and profound passion for exploring the world's most challenging terrain.

Sweet Protection kunngjør et nytt partnerskap med Johansson, en av sin generasjons mest fremtredende MTB-syklister.

Møt Emil Johansson, et ikon fra mountain bike og slopestyle-verdenen.

Wiley Miller is a legend in the ski world who originally grew up in Billings, MT. Wiley's work as a competitive and film athlete, as well as background in product development and design, has had a profound effect on the industry and sport for the past decade.

Born in California but raised in Wanaka, Ben spent years racing before making the switch to freeride competition in 2019. His results include a win at the Verbier FWQ 4* in 2022 and a second-place finish at The North Face FWQ 4* at the Remarkables. In 2024, Ben will make his debut as a Freeride World Tour Rookie, and we couldn’t be more stoked to support you hunting podiums and adreniline rush!

Møt Ragnhild Mowinckel - To ganger olympisk medaljevinner, VM -medaljervinner og World Cup -vinner. En av de farligste alpinistene du kan møte i et renn- og en av de snilleste sjelene du kan møte når klokken ikke tikker.

Verdensmester i slalåm, OL-medalist og en av verdens beste world-cup kjørere. Møt Henrik Kristoffersen.