Discover Sweet

Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.

Born in Bali, Indonesia, Simon Hillis is an accomplished skier who began his journey on the slopes at just three years old. After moving to Rossland, British Columbia, he grew up skiing at RED Mountain, quickly demonstrating his exceptional talent and passion for the sport by excelling in several junior competitions in Northern America.

Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.

Sweet Protection is proud to partner up with From the Ground Up project, providing helmets and eyewear to the team.

Jesper has garnered significant attention for his performances in both the Winter Paralympics and the World Para Alpine Skiing Championships.

Jared is an accomplished American alpine ski racer, specializing in speed events such as downhill and super-G. In his childhood, he played lacrosse and golf, and competed in both skiing and snowboarding before fully committing to ski racing.

Meet Timon, a Norwegian alpine ski racer specializing in slalom and giant slalom. Born in Norway, Haugan has emerged as a prominent figure in the sport over recent years.

Sam has been a notable figure in alpine skiing from a young age. He made his World Cup debut in 2019 and has represented the United States in various international competitions, including the World Cup and FIS Alpine World Ski Championships.

Meet Thea, one of the strongest ski racers in the world. Growing up in Norway, she started skiing at a young age for Hakadal IL and now inspires many young athletes in the region with her dedication to the sport.

Meet Jesper, the Swedish freeski sensation known for his unmatched creativity in the sport. He grew up in Östersund, Sweden, and started skiing at an early age in Åre, Swedens biggest ski resort - where he now also lives.

Meet Øyvind, a young Norwegian snowboarder known for his advanced bag of tricks. Born in Oslo, Øyvind grew up training at Tryvann Winterpark and joined the national team in 2022. His talent in skateboarding has also been a major factor in his snowboarding success.

Meet Nouria, the fearless French kayaker who excels in every aspect of the sport. From film projects and solo adventures to dominating competitions in canoe, freestyle, and extreme kayaking, she does it all. In addition to being a professional athlete, Nouria holds a master's degree in journalism and political science from Sciences Po Toulouse. Truly a multi-talented force, both on and off the water!