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Play Dirty

Helmets and MTB gear built for daredevils tackling the gnarliest lines.

The Road Collection

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Upgrade Your Gear

Adventure Awaits

Bestseller

Falconer 2Vi® Mips Helmet

Upgrade Your Gear

Adventure Awaits

Bestseller

Falconer 2Vi® Mips Helmet

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Gravel

MTB Helmets

Emil Johansson Signature Helmet

Low Stock: First Come, First Serve!

Athletes

Meet the Team

Our athletes

25.07.01

Emil Johansson

Hailing from Sweden, meet Emil Johansson, often considered an icon when it comes to mountain biking and slopestyle riding. When you talk to his peers, they will refer to him in a league of his own, within no one above or beneath. Johansson has swiftly risen through the ranks of the mountain biking world, captivating audiences with his remarkable skills, innovative style, and unwavering passion for the sport and up-and-coming young guns. 


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Our athletes
Newsroom

25.06.22

Uno-X Mobility & Sweet Protection

Sweet Protection is one of the main partners of Uno-X Mobility, the first pro cycling team from Scandinavia.

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Our athletes

25.04.23

Vali Höll

Meet Valentina Höll, a gifted Austrian rider who has revolutionized downhill mountain biking. Learn more about this extraordinary athlete here.

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Our athletes

25.02.14

PAS Racing

PAS Racing is a gravel racing team with a unique vision: to merge their deep love for racing and performance with a global community. Creating an environment where talent and ambition meet in an engaging display of athleticism and friendship. Consisting of 18 riders from all around the world, coming from diverse backgrounds, PAS racing was brought together to inspire.

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Our athletes

24.09.30

Alexey Vermeulen

Meet Alexey, the dachshund-loving former World Tour racer turned gravel aficionado from Boulder, Colorado. Though he started his career on skinny tires, he also hits the gravel roads with his standings in the World Tour for dirt and knobby tires in 2018. Meet the American!

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