Nouria Newman
Meet Nouria, the fearless French kayaker who excels in every aspect of the sport. From film projects and solo adventures to dominating competitions in canoe, freestyle, and extreme kayaking, she does it all. In addition to being a professional athlete, Nouria holds a master's degree in journalism and political science from Sciences Po Toulouse. Truly a multi-talented force, both on and off the water!
In search of the best rivers
Follow along on the journey as Nouria seek out the toughest white water around the world in this mini-series by Red Bull TV.
In search of the best rivers
Follow along on the journey as Nouria seek out the toughest white water around the world in this mini-series by Red Bull TV.
What is on Nouria’s gear list?
Wanderer II Helmet
An all-round river helmet.
Whitewater Kayaking
Stronger. Lighter. Better.
24.11.04
Athletes
On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.
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24.09.20
Jake Hopfinger
Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.
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24.09.13
Alexander Steen Olsen
Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.
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