Nouria Newman

On our "Meet Our Athletes" page, you can explore the incredible stories and achievements of the athletes who trust and rely on Sweet Protection gear. From daring mountain bikers conquering rugged trails to fearless skiers and snowboarders carving through powdery slopes, our athletes embody the spirit of adventure and resilience.

Jake grew up on the East Coast, where he began his skiing journey in racing. Later, he moved to Bozeman, Montana for college and switched out his racing gear with wider planks. Since then, Jake has become a well-known freerider with a strong presence in the film industry, appearing in major projects by companies like Teton Gravity Research, Outside TV, and Sweetgrass Productions.

Alexander "Sander" Steen Olsen, is a young Norwegian ski sensation and a rising star in slalom and giant slalom. He captured his first World Cup victory in February 2023 and was voted "best rookie" of the 2024 season. We are excited to have Alexander on the team and to support him as he continues to excel on the world stage.

Jesper has garnered significant attention for his performances in both the Winter Paralympics and the World Para Alpine Skiing Championships.